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Tim Peterson says, “On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon its brand — another is trying to reassert itself. Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company. “Twitter is where... [Read more]

Kevin Donnelly says, “Your store needs to be designed with your customers in mind. While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers. At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter,... [Read more]

Tom Tate says, “The movement is REAL. On July 6th, we set up shop at Podcast Movement in Chicago. At AWeber, we’re total fans of the medium; we recently started our own show, and we know that many of our customers are successful or emerging podcasters. We’re also confident that all podcasters could benefit from email marketing, so we proudly... [Read more]

Aqib Nazir says, “Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future. Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience. You won’t simply receive these benefits... [Read more]

Greg Sterling says, “Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for $4.83 billion. In 2015, Verizon acquired AOL for roughly $4.4 billion. Effectively, AOL and Yahoo will be merging, a deal once proposed by AOL’s CEO Tim Armstrong but rejected by Yahoo. Here’s... [Read more]

Daniel Sayer says, “Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. What’s a great match look like? Consider Tyson Foods’ campaign, Why Should Cookies Have All the Fun? To spice up holiday sales of its chicken nuggets, Tyson invited mom... [Read more]

Jeffrey L. Cohen says, “The roller coaster ride of social media is starting to make me sick to my stomach. Keep your hands and arms inside the car, as we are about to bank hard right into a rant. First, there was the promise of changing how we communicate with our customers. Social media was going to finally help us achieve one-to-one marketing.... [Read more]

Mimi An says, “It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads.... [Read more]

Chris Munch says there’s a simple solution to the low traffic and low sales many marketers experience; he says it can mean ” the difference between getting 10 visitors or 10,000″. What is it? A Great Headline. Your headline is what makes readers want to find out what you have to say. Newspapers have learned this lesson long ago. Their... [Read more]

Khalid Saleh says, “There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even... [Read more]

Estelle Derouet says, “Marketers rely on key performance indicators (KPIs) to prove their value to the business. And email is a key driver of those metrics, generating more leads, conversions and revenue than any other distribution channel. Unfortunately, the most valuable marketing channel is also the least secure. In the first quarter of 2016,... [Read more]

Rachel Lindteigen says, “Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options, and... [Read more]