Latest News

Tim Peterson says, “Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ Facebook Pages. Now it’s making it easier for the brands also to distribute the videos through their own Pages without needing to upload the videos themselves.On... [Read more]

Danny Wong says, “Sales is an increasingly competitive game, and there are plenty of ways a sale can go wrong.In order to close the most business possible, you need to examine every step of your sales process and ensure you’re making the most of every opportunity.To help you out, here are seven of the biggest mistakes salespeople make and... [Read more]

Ramon Ray says, “Have you ever received an email claiming to be from a specific brand or company, but it clearly wasn’t? Well, you’re not alone. And to prevent these type of “phishy” emails from reaching your inbox, email authentication standards have been put in place. That’s where Domain-based Message Authentication, Reporting &... [Read more]

Abdullahi Muhammed says, “Does it feel like your content marketing efforts are falling on deaf ears?Has your bounce rate actually worsened since you got serious about engaging in effective content marketing? What gives? Chances are that you’re relying on the wrong techniques.It’s easy for content marketers to sing the praises of... [Read more]

Ravi Kumar says, “Customer Relationship Management is process that a company follows for proper execution of practices, strategies and technologies to manage customer interaction. The data is then analyzed in order to improve business relationships. CRM systems compile information of customers which are used to derive sales targets.The concept... [Read more]

If there’s anything any business needs, it’s a steady stream of new potential customers or clients. Current customers drop out through death, moving out of area, or changing needs, even if they like the business, so profits will go down unless there are new customers coming in.Businesses that know how much a new customer/client will spend,... [Read more]

Ayaz Nanji says, “More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.The report was based on data for 30 major retailers collected between June 1 and December 31 in 2014 and 2015. The researchers searched for... [Read more]

Tom Tate says, “Last week, our Director of Deliverability Mohammed Ahmed wrote a fantastic post on why email engagement is more important than ever for email deliverability.It’s not something marketers always evaluate before every send, but email engagement is an important factor to consider when optimizing your email deliverability and inbox... [Read more]

Joy Hawikns says, “It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google and in the Local Finder (when you click “More Places”), then filters some based on their spam score.Bill Slawski wrote about this in July and referenced the patent that was granted June... [Read more]

Nate Kristy says, “Google is an online marketer’s best friend. In order to help companies help themselves, Google offers many free tools that are useful for small businesses.For example, the Keyword Planner tool provides insights on search trends and Google Analytics showcases website performance.But with all of the time and resources that... [Read more]

Scott Lambert says, “Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services.But do you really know how your company compares to your competitors?Traditional competitive... [Read more]

Jeff Rajeck says, “People on social media frequently share content, even branded content.  Social sharing is great for marketers, but it’s difficult to know why some posts work and others do not.Here are a few examples of branded content in Asia-Pacific (APAC) which were shared widely and research which may explain why the posts were... [Read more]