Latest News
‘The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)’ – MOZ
Larry Kim says, “Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable... [Read more]
‘How to Supercharge Your Online Authority an Hour at a Time’ – Copyblogger
Pamela Wilson says, “Here at Copyblogger, we don’t espouse the “get rich quick” message that’s so prevalent in online business circles.If anything, our message has always been:“Let us show you how to work hard on the right things so you can see results over time.”Not too sexy, right?That’s OK. We’re not aiming for a catchy... [Read more]
‘3 Essential Elements for Winning at Multi-Channel Customer Engagement’ – Business.com
Daan Pepjin says, “Today, people use many devices and platforms along their paths to purchase.It doesn’t matter what screen size they have, what social channels they prefer, what apps they use, or what touches with your brand they’ve had in the past.You need to make sure you do your part to help them feel good about your company along the... [Read more]
‘5 Easy Ways to Make Your Sales Emails More Effective’ – HubSpot
Dean Mannix says, “Do you struggle to write effective sales and marketing emails?That’s not good. Your writing can make or break a deal, so it’s important to make your sales emails as persuasive as possible.And you don’t have to be a professional copywriter to do it. Here are five easy tips you should implement to make your email campaigns... [Read more]
‘Call Conversions: the Blind Spot Threatening Digital Marketing ROI’ – Entrepreneur
Blair Symes says, “n 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on TV. Those predictions are a powerful testament to the importance digital advertising has in modern marketing.Still, as spending on digital channels increases,... [Read more]
‘Adobe adds live video ad insertion and tighter video stream measurement’ – Marketing Land
Barry Levine says, “Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds.The announcements were made at the International Broadcasting Conference (IBC), now taking... [Read more]
’23 mobile UX mistakes that Google doesn’t like’ – Econsultancy
Ben Davis says, “What mobile UX mistakes should marketers be looking out for?Here are 23 of them for a start.The information is taken from a variety of Google resources and includes both factors that Google has explicitly stated could be detrimental to search performance, and other factors for which the same could be implied (e.g. from Google’s... [Read more]
‘3 Steps to Building a Predictive Analytics System’ – Entrepreneur
Constance Aguilar says, “If you want your business to take off and scale, you need to embrace data from day one. Scratch that: Don’t merely embrace data. Put a ring on it and shout a resounding, “I do!”Here’s why: As the landscape grows increasingly more data-centric, it’s better to become data-savvy from the get-go. Think about it:... [Read more]
‘Closing Sales One Step at a Time: 5 Small Commitments to Aim For’ – Business.com
Danny Wong says, “Today’s B2B sales cycle is longer than ever before. In some cases, that’s intentional. Consumers have access to an enormous amount of information at their fingertips, and they trust companies less than they used to.They know the cost of a bad purchase and want to avoid that risk. Because of this, it’s unlikely that you’re... [Read more]
‘Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated’ – Marketing Land
Barry Levine says, “The Pokémon Go craze is a boon for digital marketers, right?Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although one marketing data expert contends that the game’s location data is too atypical to be very useful for predictive marketing.Chicago-based Slant... [Read more]
‘Quantifying the ‘YouEconomy,’ with Shelby and Josh from Success Magazine’ – Copyblogger
Chris Ducker says, “In this episode, we focus in on something that a lot of entrepreneurs go through: entrepreneurial self-doubt. Many budding entrepreneurs find themselves asking the question, “Is this right for me?”So, today Chris dives into his personal strategy for when he faces doubts, how small goals can help you boost confidence,... [Read more]
‘How your company culture is killing marketing creativity’ – Econsultancy
Chole Young says, “Proof of ROI is the one factor guaranteed to get board-level buy-in for increasing marketing budgets.But is the fixation with ROI getting in the way of innovation?In a fast-moving marketing landscape where new channels and platforms appear almost monthly, do marketers run the risk of losing opportunities because they haven’t... [Read more]
