Marina Hoffmeier says, “Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie.

There are a lot of things to consider when deciding which email service provider (ESP) is going to help you launch or grow your business. So don’t feel rushed.

To help you reach your final decision, here are some things you should consider:

Establish goals for your email marketing strategy

What are you looking to accomplish with email marketing? The answer to this question is usually the same: Connect with more customers and earn more income, of course!

When you have the right ESP to support you, it becomes even easier to turn that dream into a reality. Growing your business through email is possible because it gives you a constant two-way stream of communication with your customers. It’s also a great way to keep them in the loop with promotions and updates”.

Tips for Choosing the Right Email Marketing Service for Your Business


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