Latest News

There’s a lot of information about what people want to buy, based on what they search for, if you can uncover it. Sometimes people search for general information; sometimes, for products they want to purchase. When they search, they may search for a variety of terms that have equivalent or closely related meanings. Person A may seardh for sneakers;... [Read more]

Aaron Strout says, “At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers. As a marketer myself, I find that having additional context about the landscape can be helpful.... [Read more]

Nikki Gillialand says, “US fashion retailer Everlane has over 250,000 followers on its main Instagram account. It’s second, @EverlaneStudio, has just short of 6,000. While you might assume the latter is merely a social media fail, in actual fact, this limited number of followers is part of a deliberate strategy. How does it work? Everlane Studio... [Read more]

Tamar Weinberg says, “As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience. And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by... [Read more]

Lisa Pierson says, “You know this isn’t working. Something just isn’t right. You’ve spent weeks refining your Web copy. You think it looks damn near perfect. But it’s not bringing the results you need. Traffic. Leads. Profit. Is that too much to ask? You give, and you give: You list your achievements, you detail your experience,... [Read more]

Brian Hopkins says, “Is your business digital? Like Domino’s Pizza, do you realize that you are not a product or service business, rather you are a software and data business that provides products or services? Do you exploit all of your customer’s data to know them inside-out? Are customers flocking to you because you are driving every engagement... [Read more]

Barry Levine says, “Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking: Where is the data showing that, if ads were more relevant or less annoying or less privacy-invading or loaded quicker, most if not all users of ad blockers would stop using them, or would delete the one they... [Read more]

Samantha Shannon says, “Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check... [Read more]

Zak Stambor says, “Google’s Product Listing Ads accounted for 46% of retailers’ Google paid search clicks in the quarter, a three percentage point increase from the first quarter. The image-focused ads are set to account for more than half of retailers’ paid search clicks by the end of the year, according to a new report by performance marketing... [Read more]

Kelsey Libert says, “Content marketers, does the following scenario sound familiar? You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push the envelope or might offend anyone in the slightest... [Read more]

Shaun Haase says, “CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness. CRM software often have a multitude of features, many of which are rarely used by sales teams. Here, we’ll take a look at three ways you can start getting the most... [Read more]

Ginny Marvin says, “As expanded text ads began rolling out, some advertisers noticed that the new, longer double headline is sometimes cut off. This can be frustrating and can have potential legal ramifications for businesses in highly regulated industries like pharmaceuticals. Google AdWords’ social team responded to the tweet above with a... [Read more]