Latest News
‘Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore’ – MOZ
MOZ team says, “The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across... [Read more]
‘LinkedIn conversion tracking is here! 4 things you need to know’ – Marketing Land
Sahil Jain says, “Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to their ad performance data in LinkedIn Campaign Manager.Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and Text... [Read more]
‘Forrester’s First B2B Marketing Forum Is Also Our Sixth Sales Enablement Forum’ – Forrester Blogs
Peter O’Neill says, “We are getting ever-closer to our first Forrester Forum for B2B marketing professionals. It is great to see so many of you registered for the event, and I look forward to seeing you in Miami. While Forrester does have another Forum for marketers, which is held in New York each spring and in which we cover some B2B topics,... [Read more]
‘European court says linking to illegal content is copyright infringement’ – Search Engine Land
Greg Sterling says, “In a decision that is already controversial, the Court of Justice of the European Union (CJEU) has ruled in favor of copyright owners and against hyperlinks. The CJEU decision, though qualified, raises the strong possibility that publishers linking to infringing third party sites will also be liable for infringement.Critics... [Read more]
‘See What Content Marketing Success Truly Looks Like’ – CMI
Joe Pulizzi says, “Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. I know our team is constantly inspired by all the ways that the industry has taken our advice and run with it.Nowhere has this been more apparent than when looking at the impressive scope of the work created by the... [Read more]
’21 Revealing Statistics About Content Marketing in Asia Pacific in 2016′ – HubSpot
Ellisa Hudson says, “Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand?To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding.It helps you find and fix gaps in your own approach to content strategy, content creation... [Read more]
’10 Ways to Get Media Attention for Your Business’ – Small Business Trends
Matt Mansfield says, “One of the best ways to promote your small business is through the media. But it’s hard to get media attention.Think about it, all those newspaper and TV reporters are bombarded hundreds of times a day with breaking news, tips and yes, businesses like yours. Have you tried to break through the noise only to be lost... [Read more]
‘Verizon Purchased Yahoo: What Does This Mean for You?’ – Entrepreneur
AJ Agrawal says, “Yahoo is no longer an independent entity. Verizon has purchased the service for $4.8 billion in a purchase that makes Verizon even larger than it was before. This broadband and cell phone company has quickly grown to become a major entity in the world of online marketing.Advertisers have to take note whenever Verizon makes... [Read more]
’10 reasons not to pay reputation-attack sites for removals’ – Marketing Land
Chris Silver Smith says, “There are many instances where sites purposefully publish content that damages a person’s reputation, including mugshots, arrest records, divorce records and consumer complaints, as well as the more egregious sites for boyfriend/girlfriend “ratings” and revenge porn.US law doesn’t require publishers of facts... [Read more]
‘One Surefire Way to Make Your Message Stand Out From the Crowd’ – Business.com
Brent Lollis says, “Of all the ways you can improve your digital marketing message, there is one that is especially simple, affordable, and effective when compared to the rest.What’s this magic bullet you can use to make customers take notice? Custom photos that make a strong connection with buyers.Most of us realize intuitively that photos... [Read more]
‘How do you put a price on digital content?’ – Econsultancy
Niki Gilliland says, “Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing. Not good… but great. With a capital G if needs be.But how exactly do you measure greatness? Here’s a brief overview of Simon’s talk.Consider the scales of marketing justiceOut of... [Read more]
‘Tips for when and how to use Feed Rules in Google Merchant Center’ – Search Engine Land
Ginny Marvin says, “With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them?The consensus is... [Read more]
