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‘Three ways to encourage social sharing in a foreign market’ – Econsultancy
Jeff Rajeck says, “We often hear that social media works best for brands when its posts are shared. Why is that so important? First off, shared posts get more reach. Shared posts are amplified by your audience and can be amplified again by their audience (and so on). Also, shared posts get extended reach for free. Marketers are now so used to... [Read more]
‘Four Ways to Woo New Customers With Sweet-Talking Web Copy’ – MarketingProfs
Lisa Pierson says, “You know this isn’t working. Something just isn’t right. You’ve spent weeks refining your Web copy. You think it looks damn near perfect. But it’s not bringing the results you need. Traffic. Leads. Profit. Is that too much to ask? You give, and you give: You list your achievements, you detail your experience,... [Read more]
‘How can digital brands adapt content strategy for high growth markets?’ – Econsultancy
Marco Veremis says, “How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer? As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion... [Read more]
‘4 Places Writers Leave Money on the Table’ – Copyblogger
Kelly Exeter says, “Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long. But is no one knocking down your door asking for your expertise? Are prospects unaware of... [Read more]
‘Twitter adds only 3 million new users in Q2’ – Internet Retailer
Zak Stambor says, “But the social network’s advertising revenue grew 18.4% during the quarter. Twitter Inc. is still struggling to figure out what it wants to be when it grows up. While the social network generated $535 million in advertising revenue in the second quarter, an 18.4% gain from the same period a year earlier, it added only 3 million... [Read more]
‘5 Low-Cost Ways to Personalize When You’re Bootstrapping Content’ – Entrepreneur
Aaron Agius says, “Content personalization has become a big concern. A recent report co-authored by PwC found that 94 percent of marketers believe delivering personalization is critical or important to reaching customers. Yet recent polls by Forrester, Rapt Media, and others have found content personalization to also be the biggest challenge for... [Read more]
’32 Steps You Should Take to Rank Higher on Google Maps’ – Business.com
Piyush Mangukiya says, “Local SEO is a very comprehensive and sophisticated marketing strategy. It’s utilized to improve rankings on local search engine results pages and is very effective in bringing foot traffic to brick-and-mortar stores. Like all SEO strategies, this one sounds easy and simple at first. It’s only after you work on it for... [Read more]
‘The Recipes for Content Marketing Success’ – MarketingProfs
Adam Weinroth says, “Views of food-related content and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us watch cooking videos on YouTube, Millennials watch 30% more than any other demographic. Though Millennials enjoy cooking as much as they like eating, 31% of them admitted... [Read more]
‘Facebook’s Aquila Internet-delivery Drone Could Add Billions More Online Customers’ – Small Business Trends
Nash Riggins says, “When it comes to the realm of online advertising, Google AdWords is the undisputed king. Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. AdWords helps companies to track down likely consumers, enhance their marketing reach... [Read more]
‘Snapchat Bitmoji: What does it mean for brands and marketers?’ – Econsultancy
Nikki Gilliland says, “Earlier this year, Snapchat paid more than $100m to buy Bitstrips, the company behind the popular sticker app Bitmoji. Last week, Snapchat announced Bitmoji features were properly integrated into the app. Bit-what? If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves –... [Read more]
’17 Tips & Best Practices for Writing Catchy Email Subject Lines’ – HubSpot
Olivia Allen says, “No matter what they say, people do judge emails by their subject lines. In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. Click here to download our complete... [Read more]
‘Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore’ – Search Engine Land
Barry Schwartz says, “Gary Illyes, a Google webmaster trends analyst, said yesterday that using a 301, 302 or 30x redirect of any kind will not result in a loss of PageRank, that there is no PageRank dilution. Here is the tweet: 30x redirects don’t lose PageRank anymore. — Gary Illyes (@methode) July 26, 2016 Back in 2010, we reported that... [Read more]
