Latest News
‘9 Companies Using Live Website Chat in a Creative Way’ – HubSpot
Molly Wojcik says, “Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships. Live chat is often solely thought of as a customer support tool... [Read more]
‘In-app advertising: One user’s experience’ – Econsultancy
Luke Richards says, “Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS. For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of... [Read more]
‘Mobile advertising accounts for 84% of Facebook’s ad revenue’ – Internet Retailer
Zak Stambor says, “Facebook’s revenue in the second quarter of the year surged 59% from the same period a year ago thanks largely to ad revenue from the network’s mobile advertising. The social network reported today that 84% of its Q2 advertising revenue stems from mobile ads, which appear on Facebook, Instagram and across Audience Network.... [Read more]
‘8 Traffic Driving Super-Tips For Your Content’ – Small Business Trends
Ann Smarty says, “Have you been struggling to get the traffic you feel you deserve on your content? Join the club: that is one of the most common complaints from content creators. They spend hours crafting the perfect piece to go on their site, or to promote their brand. They begin to market it on their social media profiles. Yet the results... [Read more]
‘Essential Steps to Identifying and Targeting a Blog Audience’ – Business.com
Carmelo Hannity says, “You know what you want to write about. You have the technicalities set up. Your blog is ready to go, right? Not quite. You may have considered the voice of your blog and your goals from your own perspective, but have you defined your audience? This doesn’t just mean you know that you want to write to consumers in general. Defining... [Read more]
Discover Secret Lead-Gen Strategies that Doubled Profits #ad
Sean Donahoe is holding a webinar (it’s complimentary) in which he shares some of his best ideas for building your business:Donahoe’s Lead-Gen Strategies Webinar He was able to generate 10,231 opt-ins and $36,592 in profits in just 30 days. In the webinar he will share his process for doing it. This is a chance to discover the secrets... [Read more]
‘7 Content Marketing Tips for New Entrepreneurs’ – Entrepreneur
Mike Wood says, “Welcome to the digital age, where content marketing is a must for anyone starting a new venture. The idea of content marketing can be overwhelming for some, especially for those who have little or no experience with it. My advice has always been to read as much as you can before jumping into the field; however, that would take... [Read more]
‘The State of Online Video in 2016’ – MarketingProfs
Ayaz Nanji says, “The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks. The State of Online Video Report was based on data from a survey fielded in May 2016 of 1,086 consumers in the United States, the United Kingdom, and Canada. Some 18% of... [Read more]
‘5 Secret Truths of Social Media Marketing You Must Know’ – Small Business Trends
Jessica Davis says, “Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equally potent strategies to ensure that your business is seen, heard and your product or service bought. But social media isn’t cheap. It requires a sizable investment of time and talent in content creation, marketing and analysis.... [Read more]
‘Mobile Search: It’s Different’ – Forrester
Jennifer Wise says, “Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and Kmart. As... [Read more]
‘3 Cost-Effective Ways to Increase Brand Awareness’ – Entrepreneur
Ryan Erskine says, “What’s your business’s biggest problem? It’s not money. It’s not your pricing. And it’s definitely not the economy. The answer is almost always obscurity. If I don’t know you, you’ve automatically lost my business. How can I buy your products, invest in your company or fund your next venture if I don’t know... [Read more]
‘5 Effective Marketing Tips to Increase E-Commerce Sales’ – Business.com
Christopher Jan Benitez says, “Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right. However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000. This promising... [Read more]