Latest News
‘Why Content Marketing’s Future Depends on Shorter Content and Less Content’ – MOZ
Ronell Smith says, “Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they’ll likely be successful... [Read more]
‘Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers’ – Forrester Blogs
Rebecca McAdams says, “Over the last year, we’ve seen a number of new acquisitions in the email marketing space. Specifically:European cross-channel campaign management vendor Selligent and Silicon Valley email service provider Strongview were acquired and combined by Private Equity Firm HGGCMarlin Equity Partners acquired Teradata’s... [Read more]
‘The Complete Guide to Creating a Digital Marketing Strategy That Works’ – HubSpot
Ellisa Hudson says, “In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.From SEO to content marketing and analytics, it can be overwhelming figuring out where to start — and, more importantly, what’s going to have the biggest impact on your... [Read more]
‘3 Pillars to Building Influence & Establishing a Brand’ – Copyblogger
Jabez Lebret says, “This week, Jabez interviews The LinkedIn Lady, Carol McManus, host of the weekly business live radio show on ABRN.Carol shares the three pillars to building influence and establishing a successful brand.We dive into the power of speaking, how to create brand-building content, and how a book can change your business“.3... [Read more]
‘Four things brands can learn about content marketing from Net-A-Porter’ – Econsultancy
Niki Gilliland says, “Net-A-Porter does not look like a typical online fashion store.With its editorial layout and lifestyle-focused content, it’s far more akin to a fashion publication – a rival to the likes of Vogue or Elle magazine.Content marketing has been at the core of Net-A-Porter’s strategy from the get-go, and it’s one of the... [Read more]
‘Should you still be using an SEO enterprise platform?’ – Search Engine Land
Ian Bowden says, “Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in?Recently, I’ve noticed clients challenging whether these enterprise platforms are truly necessary. Could the budget... [Read more]
‘B2B Marketers, It’s Time to Add Snapchat to Your Repertoire’ – Entrepreneur
Renee Yeager says, “We all have that friend who was wild in their younger days. The one who would show up to the party, do some crazy things, then disappear without a trace — and without the memory of the craziness they had wrought. Amazingly, that friend grew up, matured, started realizing their potential and understanding their purpose.... [Read more]
‘LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment’ – Marketing Land
Tim Peterson says, “This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads lead people to do things on the brand’s site like buy a product or register an account, which is something that Facebook and Google and Twitter and Pinterest already offer.But LinkedIn is putting its own spin on a... [Read more]
‘Get Noticed: 5 Methods to Rank Local Sites in Google in 2016’ – Business.com
Zac Johnson says, “The goal for every business and brand on the internet today is to rank at the top of Google for their most treasured keywords.However, this is extremely unlikely. There are currently over a billion active sites on the Internet today, and Google is only listing around ten organic listings on each page of their search results.Throw... [Read more]
‘The Future of the Moz Community’ – MOZ
Dr. Peter J. Meyers says, “As many of you know, Moz recently went through a major reorganization, which included the loss of 28% of our staff. Our Community team was heavily impacted, which has understandably led to speculation about the future of the Moz Community. I want to specifically address those concerns, project by project. The Moz Community... [Read more]
‘5 Reasons Why Prospects Don’t Buy From You’ – HubSpot
Marc Wayshak says, “Every salesperson knows the pain of “the ones that got away.” Think of the prospects you just couldn’t set meetings with, no matter how hard you tried. Consider those who never purchased your product or service — even after you poured time and energy into making the sale. It’s easy to remember exactly who these... [Read more]
‘5 Crucial Ingredients of a Sustainable Paid-Media Strategy’ – Entrepreneur
Eric Samson says, “For new entrepreneurs, the desire to save money by eschewing a paid-marketing plan can be very tempting. The digital age has enabled a new era of owned and earned marketing opportunities with an almost limitless number of outlets, and companies can reach huge audiences through social media. Promoting content through owned... [Read more]
