Latest News
‘Speedy Selling: 3 Tips For Improving The Productivity of Your Sales Team’ – Business.com
AJ Agrawal says, “Your sales team is one part of your company where you will notice a decline in productivity. Improving the productivity of your sales team should be your priority for engaging your audience. It’s not rocket science. There are some easy tactics you can introduce in order to keep productivity high and keep the cash rolling in. It’s... [Read more]
‘The Ecommerce Marketer’s Guide to Improving Search Rankings’ – Entrepreneur
Sujan Patel says, “Based on data, organic search traffic is clearly one of the largest referral sources for most websites. There are more than 100 billion searches each month on Google alone, for example, and that works out to an average 2.3 million searches per second. A certain share of those searches can be traced back to consumers looking... [Read more]
‘5 Sales Strategies Proven to Drive Growth’ – HubSpot
Emma Brudner says, “Setting revenue goals is one thing. Defining the sales strategies that will enable performance (and ideally over-performance) on those goals is quite another. As with most things in life, the “how” is where things get tricky. The year is more than half over. Sales leaders all over the world are pivoting on the plans... [Read more]
‘Three Use Cases Illustrate the Power of Predictive Analytics In B2B Marketing’ – Forrester
Allison Snow says, “There are a number of predictive analytics firms dedicated to helping B2B revenue leaders examine their own successes and losses to inform everything from account selection to next-step action analysis and recommendation. Last year, Laura Ramos introduced them to us in her report, New Technologies Emerge To Help Unearth Buyer... [Read more]
‘Automated video: considerations for publishers and advertisers’ – Econsultancy
Patricio Robles says, “Video is the future of the internet, and it’s reshaping even the most popular social platforms that launched without a video focus. In fact, Nicola Mendelsohn, Facebook’s VP for EMEA, has predicted that the world’s largest social network would “probably” be “all video” in the next... [Read more]
‘New Guide: The Small Business Blueprint to Marketing on Twitter’ – Shopify
Jordan Simas says, “It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes... [Read more]
‘Instagram at Half Billion: How The Fastest Growing App of all Time Can Help You’ – Business.com
Christina Kumar says, “Instagram has risen to the half-billion number of users. This is a very high number compared to many similar social media apps and is considered the fastest growing app of all time. How did Instagram get to this level and how can you leverage your business on this app? Instagram’s CEO, Kevin Systrom announced, “It’s... [Read more]
‘The Future of e-Commerce: What if Users Could Skip Your Site?’ – MOZ
Tim Allen says, “Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience. And that experience got me thinking. What if, instead of being sponsored ads,... [Read more]
‘Website Optimization: How Brian Gavin Diamonds overcame ‘mobilegeddon’’ – MarketingSherpa
Selena Blue says, “For most companies and its marketers, ensuring good placement in search engine results is crucial. In 2015, Google updated its algorithm. The update earned the name “mobilegeddon.” Why? “If someone is doing a search on Google using their mobile device, Google is going to show websites that are mobile friendly before websites... [Read more]
‘The missing link in your content promotion strategy’ – Marketing Land
Quinn Whissen says, “Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all about creating content that your audience will find useful. But it also goes way beyond pressing “publish” on a regular basis. Even the great philosophers understood content marketing... [Read more]
‘How to Measure and Improve B2B Customer Loyalty’ – MarketingProfs
Bob Murphy says, “Loyal customers can account for up to 84% of total site visits and spend 10 times more with your business than new ones. What’s more, acquiring new customers can cost up to five times more than generating new business from someone with whom you’ve already worked. With those statistics in mind, are you doing enough... [Read more]
‘3 Simple Ways to Bust Stereotypes and Craft a Remarkable Message’ – Copyblogger
Pamela Wilson says, “On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I was devastated. Texas? I imagined what our new home would look like. We’d be miles from any neighbors — who would all look like they walked straight... [Read more]
