Latest News
‘4 Sales Techniques to Avoid Race-to-Bottom Pricing’ – HubSpot
Michael Pici says, “No one truly wins a bidding war. Even if you’re the salesperson walking away with the business, you’ve shrunk your profit margin and lowered your product’s perceived value. You’ve also shown you’re willing to make extreme compromises — which may cause your buyer’s future referrals to seek similar bargains. But... [Read more]
‘User intent: Why organic content trumps social media’ – Marketing Land
Drew Eastmead says, “I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently. Despite the differences, both organizations: wanted to drive more conversations with prospects. were struggling to gain traction... [Read more]
‘Get Ready for the DotCloud Boom’ – Entrepreneur
Dan Blacharski says, “At the very onset of what we now refer to as the “dotcom boom,” nobody knew what was going on. Nobody knew the phrase dotcom boom yet, they only knew there was something big happening. Nobody could quite put their finger on what it was, but they wanted in. Many of those who got in early became fabulously wealthy very... [Read more]
‘Not Documenting Your Content Marketing Strategy? Here’s What to Do About It’ – CMI
Joe Pulizzi says, “If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research, we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful. It... [Read more]
‘The State of Social Media in 2016: Platform and Usage Trends’ – MarketingProfs
Ayaz Nanji says, “Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center. The report was based on data from a survey conducted between March 7 and April 4, 2016 of a national sample of 1,520 people age 18 and older living in all 50 US states and the District... [Read more]
‘Facebook Live has become must-see TV for healthcare marketers’ – Econsultancy
Dave Wieneke says, “If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy. But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies. Twitter has been helping get people... [Read more]
‘Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience’ – CMI
Jenny Knizner says, “If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?” While you’re asking the marketing automation vs. analytics question,... [Read more]
’10 Modern Search Strategies Businesses Are Not Doing’ – Small Business Trends
Ronald Dod says, “Search marketing is difficult and time consuming. There is a lot of advice and a lot of it is outdated or flat out does not work. With that I want to share with you 10 search strategies that are easy to implement and are proven to increase search rankings. Search Engine Marketing Strategies Content Promotion If your content... [Read more]
‘100 Sales Questions to Truly Understand Your Prospects’ Pain’ – HubSpot
Sean McPheat says, “At the heart of every sale is a thorough fact-find. You’ll want to unearth the needs, the wants, and the desires of your prospect so you can present your products and solutions in a way that will be of benefit to them. And the only way that you can do this is to ask quality questions so you can really find out what their... [Read more]
Build better web pages with the new iGloo #ad
Last June, iGloo website builder was launched. It was an immediate success, selling 6,000 copies in just a few days. Today, Josh Ratta, the creator, is releasing an updated version of this software that does even more for you. Some of the new features include: • iGloo Member, enabling users to now create beautiful membership sites with their iGloo... [Read more]
‘5 reasons advertisers should NOT ignore Bing Ads’ – Search Engine Land
Michelle Cruz says, “Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still... [Read more]
‘5 New Year’s resolutions for analytics’ – Marketing Land
Nick Iyengar says, “The holiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions to get back in shape. And while I, for one, plan to do both of those things, I think it’s also a good time to start considering some New Year’s resolutions for your analytics program. Based... [Read more]
