Latest News
‘Almost 50% of top sites have integrated one or more of Facebook’s technologies: Stats’ – Econsultancy
Nikki Gilliland says, “If you’re one of those people that claims they don’t really use Facebook – you might be doing it more than you realise. New research by SimilarTech has explored to what extent people are exposed to Facebook outside of the main domain itself. Essentially, this means the various bits of software – things... [Read more]
‘5 Ways to Keep Your Social Media Accounts Safe From Hackers’ – Entrepreneur
Jonathan Long says, “Social media is such a critical part of business these days, making it extremely important that you keep your accounts safe. Imagine if someone gained access to your accounts? It would be devastating and it could potentially have a severe negative impact on your business. Things like: Stealing your account and changing the... [Read more]
‘Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder’ – Martech Today
Barry Levine says, “Oracle, which has been busily adding enhancements to its Data Management Platform (DMP), is out with a new one. Marketers employing Audience Builder in the Marketing Cloud’s DMP can now self-select the device ID for targeting. In the past year, the company has also added built-in DMP tools for data ingestion, customer audience... [Read more]
‘Study Reveals Best Day to Post a Blog Entry’ – Small Business Trends
Shubhomita Bose says, “What’s the best day to post a blog entry? Sunday, says a new blogging report released Oct. 27, 2016. The “How to Build a Better Blog Than Your Competitors: 2017 Blogging Report” by integrated marketing analytics software company TrackMaven has also found that 3 p.m. EST is the best time to publish blog articles. Blogging... [Read more]
‘Twitter will shut down its 6-second video service, Vine’ – Marketing Land
Tim Peterson says, “Twitter is shutting down Vine, the six-second video service, it announced in a blog post on Thursday. Vine launched in January 2013 and was Twitter’s early foray into digital video. When Vine debuted, mobile video wasn’t really a thing. YouTube’s audience was mostly on desktop, Snapchat was only a messaging app, Facebook’s... [Read more]
‘Long-term SEO: Proving the value now’ – Search Engine Land
Casie Gillette says, “Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussinghow to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value,... [Read more]
‘How to Improve Blog Writing Through the Art of ‘Stealing” – MarketingProfs
Verónica Jarski says, “Good artists copy; great artists steal—not actual information or ideas… but techniques. Check out these writing techniques for boosting your content’s performance. “Steal” the structure of your favorite blog post, suggestsEssay Tigers in the following infographic. “Pick a blog post that has... [Read more]
‘Does your marketing suffer from memory loss when customers switch devices?’ – Martech Today
Josh Manion says, “With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens when the best-laid plans go awry as the team attempts to optimize the customer journey without the ability to identify unique buyers across digital devices? We talk glibly about stitching... [Read more]
Viral Loop: Automated traffic, content and profits #ad
Today, at 11 AM EDT, Cindy Donovan and Keith Gosnellare releasing Viral Loop 2.0, the latest update to their popular software. Why should you investigate this new software? Well, here’s why: The original Viral Loop WordPress theme was built as a viral list building theme, but now it has evolved into a lot more. All you need to do is upload this... [Read more]
‘8 Mobile Marketing Tips for Small Business’ – Business.com
Megan Totka says, “Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help small businesses boost sales when they send coupons... [Read more]
‘4 Enterprise Apps to Help You Build a Stellar Mobile Strategy’ – Entrepreneur
Pratik Dholakiya says, “We live in a technology-driven world, where mobile devices are an essential part of our lives. In the span of just one year (2015-16) the App Store and Play Store recorded 18.5 million app downloads, proving the fact that we are getting increasingly dependent on apps. It comes as no surprise, then, that enterprises are... [Read more]
‘Q3 Reports: Facebook continues to see significant ad spend growth’ – Marketing Land
Ginny Marvin says, “Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data released this week, advertisers on the campaign management platform increased spending on Facebook (including Instagram and Facebook Audience Network) by 45 percent year over year in Q3.... [Read more]
