Latest News

Jeffrey Vocell says, “We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this trend: search queries... [Read more]

Jordan Kasteler says, “Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways... [Read more]

Aleh Barysevich says, “Last year, I wrote about five SEO trends you needed to know in 2016. Plenty of things in the SEO industry have stayed the same since I made those predictions (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has... [Read more]

Paul Cheney says, “Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page. In this video, Flint McGlaughlin,... [Read more]

Nikki Gilliland says, “We’re hurtling head first into December now, which means Christmas emails are in full swing. So, how are fashion brands executing this year? Here are examples from six top retailers, and for more on this topic check out these resources: Email Marketing Industry Census 2016 Email & eCRM Training Courses ASOS Like... [Read more]

Sonia Simone says, “Ever thought about launching an online course … or some other digital product or service? Whether you’re starting out or you’re a digital commerce veteran, here are four pieces that need to be in play before you can profitably launch a new product or service. Free webinar Brian Clark’s free webinar on online courses... [Read more]

Dr. Peter J. Meyers says, “This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was taking natural language search seriously. Just a few... [Read more]

Amanda Zantal-Wiener says, “There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the... [Read more]

Chris Haddon says, “In this video, Entrepreneur Network partners Chris Haddon and Jason Balin provide five tips to ensure not only that you come up with a marketing plan, but also that you carry it out. For starters, mental preparation is key. Preparing your content, making it a priority and putting together a game plan will help jumpstart your... [Read more]

Samantha Smith says, “As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing’s future. It’s the best way to become a thought leader in a digital, global society—and connect with prospects and leads at the various stages of the buyer’s journey. But I also see the many pros of relevant... [Read more]

Ben Davis says, “You may have heard of Accelerated Mobile Pages but what about Progressive Web Apps (PWAs)? If you need a primer, this should help. What are PWAs? Simply put, they are websites that feel more like an app. They load quickly (no App Store involved), can be added to your smartphone home screen, function offline and can send push... [Read more]

Rich Drees says, “With so many online sharing platforms available today and the rising costs of producing great content, it is essential to track your traffic to see which methods are getting the most results for your campaign. Tracking this gives you data to make informed decisions about which channels to focus your marketing efforts on, based... [Read more]