Latest News
‘How to combine attribution and segmentation data to achieve marketing success’ – Econsultancy
James Collins says, “Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase. This is crucial information in a world where paths to conversion are so complex. Ultimately, being shrewd about how you segment your marketing data gives you the opportunity to become... [Read more]
‘Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison’ – MOZ
Britney Muller says, “Keyword research, the blueprint to any successful SEO strategy If you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted… thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will... [Read more]
‘Brace Yourself. 2017 Is Coming’ – Forrester Blogs
Shar VanBoskirk says, “Check out our Predictions 2017: The Post-Digital CMO Appears piece that just went live this morning. We can’t help but think CMOs feel a great deal of empathy for the characters in, Game of Thrones. Westeros is a cutthroat environment riddled with cunning strategy, but also a profound amount of character turnover, shall... [Read more]
‘What Snapchat’s Discover ad sales shift may mean for marketers’ – Marketing Land
Tim Peterson says, “Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat inventory into their pitches to brands, or a good thing because they’ll get content licensing money from Snapchat. It’s a mix of pros... [Read more]
‘5 Best Practices for Mobile App Surveys’ – Business.com
Polly Allof says, “When done correctly, surveys (and polls) provide a way to quantify user opinion. Mobile app surveys can be used to gauge user satisfaction, get feedback on new functionality, understand why a feature isn’t being used, or simply to collect feedback quickly. Conduct surveys the right way comes down to aligning with these... [Read more]
‘Facebook: A handy roundup of its latest developments and commercial opportunities’ – Econsultancy
Nick Hammond says, “Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond. In the 2016 Interbrand ranking of world’s most valuable brands, Facebook climbed eight... [Read more]
‘LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M’ – Marketing Land
Amy Gesenhues says, “LinkedIn released its Q3 2016 earnings report, showing a 23-percent year-over-year increase for the quarter, with $960 million in revenue. According to the announcement, the site grew its member base by 18 percent year over year and now stands at 467 million members. LinkedIn says its member page views were up 27 percent in... [Read more]
‘How to Craft the Best Damn E-commerce Page on the Web’ – MOZ
MOZ team says, “From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today’s Whiteboard Friday”. How to... [Read more]
‘Three Ways Marketers Can Master Strategic Word-of-Mouth’ – MarketingProfs
Steve Bernstein says, “Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers stake their reputation on recommending your product or service; that fact became the foundation for the Net Promoter System (NPS). On the flip side, unhappy customers can spread negative word-of-mouth. The threat of negative... [Read more]
‘Eight features to appreciate on Fat Face’s new ecommerce site’ – Econsultancy
Nikki Gilliland says, “Fat Face has recently relaunched its website with a brand new design. Having previously suffered from slow load times and clunky filters – it now looks and feels far more streamlined. On an initial browse, apart from being an improvement on the old site, nothing majorly impressive stands out. However, there are a few... [Read more]
‘Here’s why bloggers give up (and how you can stay on track)’ – Marketing Land
Timothy Carter says, “Blogging is challenging — don’t let anyone tell you otherwise. But as they say, nothing worth having comes easy. If you’re going to take the time to launch and grow a blog, you can’t afford to give up prematurely. Here are a few reasons why people give up — and what you can do to stay on track. 1. Uninterested... [Read more]
‘Amazon Spends Big To Deepen Its Customer Relationships’ – Forrester Blogs
Cliff Condon says, “Wall Street followers found much to be concerned about in Amazon’s quarterly earnings. Shipping costs went up 43%, operating costs are up 29% overall and the company’s operating margin fell to a ghastly 1.8% (down from 4.2% the quarter previous). In light of all this, the stock is down 6% in after-hours trading. Which... [Read more]
