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Marry Wallace says, “Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and then put it in the oven. When the cake was baked, we let it cool and added icing to the top. Why do we add the icing? Because icing makes a delicious cake even sweeter and provides a smoother,... [Read more]

Aleh Barysevich says, “Last year, I wrote about five SEO trends you needed to know in 2016. Plenty of things in the SEO industry have stayed the same since I made those predictions (e.g., mobile optimization is still all-important, responsive Web design is still essential to ranking well, and keyword rankings are still important), but much has... [Read more]

Tim Peterson says, “Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly affected by the social network’s messed-up math. Soon after Facebook announced in November that it had been overstating Page posts’ organic reach, digital agency Blitz was pitching... [Read more]

Eric Siu says, “A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a signup form for an email list, are a great opportunity to gain targeted leads. Creating lead magnets is easy. Creating lead magnets that get targeted leads is challenging. These tips will help... [Read more]

Lindsay Kolowich says, “Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing... [Read more]

Ben Davis says, “What will 2017 bring for SEO? Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future. Thanks to everyone who contributed to this article. In no particular order, they are: Andrew Girdwood, head of media technology, Signal. Max Holloway, senior search manager, Pi Datametrics. Glynn... [Read more]

Michelle Cruz says, “Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance: When searchers research products online (research stage) When searchers home in... [Read more]

Dustin Walker says, “Let me ask you this … Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter? A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons. But here’s the thing: Don’t assume that copywriting techniques can only... [Read more]

Mark Johnstone says, “A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled.... [Read more]

Mark Fidelman says, “In this video, Entrepreneur Network partner Mark Fidelman of Fanatics Media meets with Tony Robbins’s social media director Tyler Culbertson. To start off, Culbertson explains how to measure a marketing strategy in terms of dollars and ROI. To do so, it’s important to understand your desired outcome — do... [Read more]

Valerie Levin says, “Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short. Responses such as “social media, graphic design, advertising, emails and brochures,” are going to... [Read more]

Jeff Rajeck says, “Despite the numerous predictions about its demise, it is now clear that email is not going anywhere. Most people’s lives are so entangled with their emails that living without them would be unthinkable. For anyone who is in doubt, a study by the Radicati Group estimates that there are now 2.6bn email users worldwide,... [Read more]