Latest News
‘LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M’ – Marketing Land
Amy Gesenhues says, “LinkedIn released its Q3 2016 earnings report, showing a 23-percent year-over-year increase for the quarter, with $960 million in revenue. According to the announcement, the site grew its member base by 18 percent year over year and now stands at 467 million members. LinkedIn says its member page views were up 27 percent in... [Read more]
‘How to Craft the Best Damn E-commerce Page on the Web’ – MOZ
MOZ team says, “From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today’s Whiteboard Friday”. How to... [Read more]
‘Three Ways Marketers Can Master Strategic Word-of-Mouth’ – MarketingProfs
Steve Bernstein says, “Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers stake their reputation on recommending your product or service; that fact became the foundation for the Net Promoter System (NPS). On the flip side, unhappy customers can spread negative word-of-mouth. The threat of negative... [Read more]
‘Eight features to appreciate on Fat Face’s new ecommerce site’ – Econsultancy
Nikki Gilliland says, “Fat Face has recently relaunched its website with a brand new design. Having previously suffered from slow load times and clunky filters – it now looks and feels far more streamlined. On an initial browse, apart from being an improvement on the old site, nothing majorly impressive stands out. However, there are a few... [Read more]
‘Here’s why bloggers give up (and how you can stay on track)’ – Marketing Land
Timothy Carter says, “Blogging is challenging — don’t let anyone tell you otherwise. But as they say, nothing worth having comes easy. If you’re going to take the time to launch and grow a blog, you can’t afford to give up prematurely. Here are a few reasons why people give up — and what you can do to stay on track. 1. Uninterested... [Read more]
‘Amazon Spends Big To Deepen Its Customer Relationships’ – Forrester Blogs
Cliff Condon says, “Wall Street followers found much to be concerned about in Amazon’s quarterly earnings. Shipping costs went up 43%, operating costs are up 29% overall and the company’s operating margin fell to a ghastly 1.8% (down from 4.2% the quarter previous). In light of all this, the stock is down 6% in after-hours trading. Which... [Read more]
‘The One Content Marketing Question You Need to Ask’ – CMI
Michele Linn says, ““The latest issue of CCO didn’t arrive. Can you please verify that I am still on your list?” While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we are publishing. Today’s post is a post we published last year, but we wanted to update and bring it back —... [Read more]
’10 Free eBooks For Your Small-Business Success’ – Entrepreneur
Entrepreneur team says, “If you build it, they will come. If you’re an entrepreneur who knows anything about business, then you know that this motto is worthless. There are many skills, factors, and resources that are necessary to getting a company off the ground and growing it into a success. Smart entrepreneurs also know they don’t know... [Read more]
‘Bill.com Introduces Digital Payments to QuickBooks’ – Small Business Trends
David William says, “Bill.com announced plans for a partnership with Intuit Inc. (NASDAQ: INTU), QuickBooks’ parent company, at the QuickBooks Connect Conference held this week in San Jose, Calif. The partnership will bring digital payments into QuickBooks Online and offer seamless online bill pay. “By building Bill.com’s trusted bill pay... [Read more]
‘Predictions 2017: A Year Of Action’ – Forrester Blogs
Cliff Condon says, “Your business model is under attack. And it’s not by your competitors. It’s under attack from your customers. Three years ago, Forrester identified a major shift in the market, ushering in the age of the customer. Power has shifted away from companies and towards digitally-savvy, technology-empowered customers. They now... [Read more]
‘5 Tactics for Short Emails that Pack a Punch’ – AWeber
Liz Willits says, “Sometimes, less is more. And when it comes to your email marketing strategy, this can absolutely be true. While some audiences love to receive a long, descriptive email, others may quickly become bored or overwhelmed by messages that contain a mountain of text. For these subscribers, a short, snappy, attention-grabbing email... [Read more]
‘Brand X: Why customer experience is a cloud marketing must-have’ – Martech Today
Brent Sleeper says, “It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business success. But the way marketers help companies get there has changed dramatically in recent years, as products and services increasingly live in the cloud of web and mobile apps. There was a... [Read more]
