Latest News
‘Social selling: What it is, and what it definitely isn’t’ – Econsultancy
Maz Nadjm says, “When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming. According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter. This is just one of the many... [Read more]
‘Master These 7 Essential Elements for Winning Content’ – Copyblogger
Pamela Wilson says, “Content marketing — ugh, amirite? We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days. But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. That special talent for weaving... [Read more]
‘The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web’ – MOZ
MOZ team says, “Web technologies and their adoption are advancing at a frenetic pace. Content is a game that every type of team and agency plays, so we’re all competing for a piece of that pie. Meanwhile, technical SEO is more complicated and more important than ever before and much of the SEO discussion has shied away from its growing technical... [Read more]
‘What You Missed At The B2B Marketing Forum — If You Weren’t There’ – Forrester Blogs
Peter O’Neille says, “Wow! It may have taken place seven days ago, but I am still exhausted — and exhilarated — from our inaugural B2B Marketing Forumin Miami last week. Here is a short recap of what we covered during the two days. Day 1: Obsess On Customers; Orchestrate A Relationship; Conduct An Engagement The opening main session... [Read more]
‘The 5 Biggest Ways Technology Has Transformed Sales’ – HubSpot
Aja Frost says, “Technological change impacts every profession — but its impact on the sales world has been particularly dramatic. Modern sellers behave almost nothing like their predecessors. They have new tools, new techniques, and new resources at their disposal — and of course, they face new challenges. These changes require salespeople... [Read more]
‘Pinterest Is Rumored to Add Explore Section’ – Entrepreneur
Lesya Liu says, “Instagram and Snapchat continue to be some of the most disruptive forces in social media and digital marketing in general. Their influences are clear in the latest (so far only rumored) Pinterest concept. According to anonymous advertising sources close to the company, the platform wants to develop a new placement for publishers... [Read more]
‘Long-term SEO: Proving the value now’ – Search Engine Land
Casie Gillette says, “Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussinghow to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value,... [Read more]
‘4 Ways Small Businesses Can Do Advertising Right’ – Small Business Trends
William Johnson says, “Advertising can bring you quick success. That’s the reason it’s still in vogue and will continue to be so. Small businesses need to shrug off the preconceived notion that advertising is uber-expensive. It’s not always expensive; getting started with Facebook ads costs only $50. Cost is not a legitimate concern because... [Read more]
‘How to Train Your Brain for Content Marketing Greatness’ – CMI
Roger C. Parker says, “At Content Marketing World2016, I was cheered by the emphasis placed on content quality. Clearly, “good is no longer good enough.” Less and better are more important than “good.” The emphasis on quality was introduced in keynote talks and reinforced by numerous presenters: Joe Pulizzi stated “Mediocre content... [Read more]
‘Bing Ads releases Expanded Text Ads globally’ – Search Engine Land
Ginny Marvin says, “After running expanded text ads in beta beginning in late August, Bing Ads rolled out expanded text ads to all markets on Tuesday. Advertisers can now set up and launch the longer text ad format in the web UI, Bing Ads Editor or via the Bing Ads API. It’s also possible to import expanded text ads from Google AdWords in the... [Read more]
‘Twitter Plans to Cut About 300 More Jobs’ – Entrepreneur
Reuters team says, “Twitter Inc. may cut 8 percent of its workforce or about 300 people,Bloomberg reported on Monday, citing people it said were familiar with the matter. The job cuts could be announced before the company reports third-quarter earnings on Thursday, and the number of jobs affected could change, Bloomberg said. A company spokeswoman... [Read more]
‘Google Tag Manager now supports AMP (Accelerated Mobile Pages)’ – Marketing Land
Matt McGee says, “Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s news that Tag Manager now supports Accelerated Mobile Pages (AMP), which opens up a variety of new measurement opportunities, as Google’s Ben Gram explains in the announcement: While implementing measurement solutions on... [Read more]
