Latest News
‘The Keys to Launching a Successful Online Course’ – Copyblogger
Sonia Simone says, “Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier... [Read more]
‘Which Page Markup + Tags Still Matter for SEO?’ – MOZ
MOZ team says, “Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts when... [Read more]
‘Consumer citations are the future of local SEO’ – Search Engine Land
Adam Dorfman says, “In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet. Citations... [Read more]
‘Grow Your Business: Sell the Outcome, Not the Service’ – Business.com
Sharen Rose says, “You’re a small business owner who provides a valuable service. Perhaps you’re a personal trainer, life coach, or financial planner. If I asked you why people seek out your services, you might say they’re looking to lose weight, get on a better career track, or get help with devising a savings plan they can stick with. But... [Read more]
’50 Ways to Grow Your Email List’ – Small Business Trends
Annie Pilon says, “There’s a lot of hype surrounding new marketing strategies like social media and mobile applications. But having a strong email list is still a must for small businesses. If you’re looking to grow your subscriber base in 2017, here are 50 ways you can grow your small business email list. How to Grow Your Email List Include... [Read more]
‘Five essential ingredients for digital marketing success’ – Econsultancy
Jeff Rajeck says, “The world of digital marketing is so vast that marketers find it difficult to prioritise. There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time. Ideas about how marketers should optimize their time are scarce as well. Some departments use KPI... [Read more]
‘Branch branches out, offering deep links to apps from dynamic remarketing ads’ – Martech Today
Barry Levine says, “Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps and other sources. Unlike the web, there is no universally available linking format in apps that everyone supports. Today, Branch is branching out (sorry) to... [Read more]
‘Pinterest launches Showcase to give brands a way to shape their stories’ – Marketing Land
Tamar Weinberg says, “Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals that best depict the brand. The Pinterest showcase will rotate to highlight... [Read more]
‘5 Steps to Bring Users Back to Your App’ – Entrepreneur
Q Manning says, “Are push notifications getting too pushy? Or are they the perfect ingredient to spice-up app engagement — when used sparingly? According to a recent study by Blueshift, personalized mobile push notifications receive a 2,770 percent increase in engagement compared to generic push notifications. Users today demand more... [Read more]
HubSpot’s Live Event on December 14: ‘How to Increase Engagement Using Video Thumbnails in Your Emails’
Ellen Bartolino says, “Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.... [Read more]
‘Black Friday & Cyber Monday 2016 ecommerce stats bonanza’ – Econsultancy
Nikki Gilliland says, “We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special. Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year. Black Friday 2016 breaks US online sales records Adobe has revealed... [Read more]
‘Know Your Customers: How Different Generations Prefer To Pay’ – Business.com
Kristen Gramigna says, “Which types of payment your business should accept isn’t about jumping on the hottest tech trends, or sticking to the system that’s easiest for you as a business owner. Selecting the right payment tools for your business requires that you know how your customers want to pay, so you’re equipped with all the tools... [Read more]
