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Leslie Ye says, “When the average person thinks about sales, they probably think about closing, and if they’re buyers — getting closed. But today, sales isn’t about hard closing. In fact, closing of any kind isn’t even at the center of a modern inbound sales process. The most important step in the modern sales process is discovery. That’s... [Read more]

Nikki Gilliland says, “When it comes to the biggest media properties in the world, the likes of Buzzfeed or Vice might be obvious candidates.  A brand you might not expect to appear in the list is UniLad. However, with more than 19m fans on Facebook and over 3bn video views in September alone – it now ranks an impressive number two in the... [Read more]

Beth Hayden says, “It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes. At the... [Read more]

Miriam Ellis says, “Implement generosity. If I could sum up all of the thoughts I’m about to share with local enterprises, it would be with those two words. Disasters and emergencies are unavoidable challenges faced by all local communities. How businesses respond to these stressful and sometimes devastating events spotlight company policy... [Read more]

Sam Oh says, “With the power of the Internet so readily available to every small business owner, it never ceases to amaze me how many companies insist upon using offline lead generation methods. They hand out fliers instead of sending out emails. They knock on doors instead of “knocking” on social media feeds. They write articles in local... [Read more]

Entrepreneur team says, “Between Facebook, Instagram, Instagram Stories and Snapchat, building your personal brand on social media takes a lot of work — but is definitely worth it. The platforms not only allow you to reach a big audience but also a variety of people. Before jumping into social media though, it’s important to have... [Read more]

Danny Wong says, “Writing a sales letter is not an easy task. If it was, everyone would easily score six-figure contracts in a snap. In order to make a sales letter effective as well as specially designed for a large contract, here are some considerations you need to keep in mind. Be appropriately brief The kids don’t use the phrase TL;DR... [Read more]

David Fothergill says, “Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s recent Search Engine Land column, “Proper attribution modeling is one of the biggest challenges facing marketers today.” Along with difficulties caused by holes in data (such as... [Read more]

Amanda Zantal-Wiener says, “Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins — we’re mostly concerned with how we use it day-to-day. But unlike the handshake, SEO... [Read more]

Brian Clark says, “If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according... [Read more]

Marcia Yudkin says, “Whether you sell car widgets, consulting, cab service, camping stoves, or customized cabinets, the day will come when you have to write up something to sell them. My best advice is to be straightforward: Simply write who it’s for, what it is, why people should buy it, and how to order. If your clear and direct draft... [Read more]

Olivia Solon says, “China’s unique ecosystem means that international brands can’t adopt a ‘business as usual’ approach to reach its tantalizingly large population. Dr. Sara Ye, president of Chinese ad tech titan iPinYou’s international business, explains how to crack the People’s Republic with programmatic buying. Dr. Ye will be... [Read more]