Latest News
‘Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO’ – Search Engine Land
Brian Ussery says, “With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, accessed directly from Google and experienced on... [Read more]
‘Twitter: The Company No One Wants to Buy’ – Entrepreneur
Nathan Sinnott says, “Last week Twitter’s most enthusiastic and likely buyer —Salesforce — punctured the hopes of many Twitter users, and tech bods, when they formally declined to buy the social media business, saying Twitter is not the right fit for them. To make matters worse, and of course to be expected, Twitter shares took... [Read more]
’10 Top Internet Marketers Who Will Help You Keep Your Competitive Edge’ – Small Business Trends
Itai Elizur says, “One of the best ways to stay highly competitive in the online marketing field is to learn from thought-leaders who get results. Those who’ve earned praise from renown clients and respect from their industry are always worth listening to. Whether you’re just venturing out into the marketing field or you’ve been doing it... [Read more]
’51 Open-Worthy Subject Line Ideas’ – AWeber
Sam Hollis says, “They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is one of the first impressions your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short... [Read more]
‘How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide’ – CMI
Michele Linn says, “I hate shopping, and I have a limited fashion sense. So when a friend offered to help me shop for wardrobe essentials that I could mix and match to suit almost any occasion, I wholeheartedly agreed. These staples have been so helpful in many ways. Now I no longer spend time thinking about what to wear and I don’t constantly... [Read more]
Heads Up: Viral Loop v 2.0 Coming tomorrow #ad
Six months ago, Cindy Donovan and Keith Gosnell created Viral Loop. It automated creating and promoting websites. It was popular among small business marketers and sold over 500 copies. Now, at 11 AM EDT tomorrow, they are releasing their updated and improved version of this software with new levels of automation. They report that Viral Loop 2.0 is... [Read more]
‘Penguin 4.0: Necessary and positive improvement’ – Search Engine Land
Andrew Dennis says, “Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome... [Read more]
’11 marketing technologies & resources you probably haven’t heard of yet’ – Martech Today
Travis Wright says, “Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, I’ve compiled a list of 11 of the hottest technologies that... [Read more]
‘How to Write Effective B2B Sales Letters to Land Six-Figure Contracts’ – Business.com
Danny Wong says, “Writing a sales letter is not an easy task. If it was, everyone would easily score six-figure contracts in a snap. In order to make a sales letter effective as well as specially designed for a large contract, here are some considerations you need to keep in mind. Be appropriately brief The kids don’t use the phrase TL;DR... [Read more]
‘5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors’ – Entrepreneur
John Boitnott says, “Let’s say you’ve built a strong online presence for you or your company, complete with active profiles on several social media platforms. You’ve even managed to amass a large number of followers to each of those pages, with those customers sometimes making purchases based on your posts. But for many brands, true success... [Read more]
‘Amazon should generate more than $78 billion from Prime members this year’ – Marketing Land
Greg Sterling says, “An analysis by Consumer Intelligence Research Partners (CIRP) reports that Amazon Prime has 65 million US members. That’s up from 63 million Prime members in July. According to the firm, 52 percent of US Amazon customers are Prime members. That number remains unchanged from figures released by CIRP in July. The firm also... [Read more]
‘The Simple 5-Step Method for Writing Sales Emails Prospects Will Actually Read’ – HubSpot
Leslie Ye says, “As if sales wasn’t hard enough, here are three sobering statistics: The average person’s attention span is 8.25 seconds. People receive an average of 88 business-related emails a day. 43% of people delete or stop reading long emails within the first 30 seconds of opening it. Clearly, it’s getting harder and harder to... [Read more]
