Ayaz Nanji says, “In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith.

The report was based on Zenith’s global advertising data for past years as well as spend projections through 2019.

Internet ad spend is expected to reach $205 billion in 2017, and projected to account for 37% of all global ad spend this year, up from 34% in 2016.

Advertisers are expected to spend $192 billion on traditional television advertising in 2017″.

Global Advertising Forecast for 2017 by Ad Medium and Region


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