Deborah Holstein says, “Nearly half of B2C businesses have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation.

While boosting the size of your team might seem like an obvious solution, it’s expensive. If you really want to improve your team’s ability to produce quality content, you better protect their opportunity for creativity.

Here are six ways to help your team create more amazing content and improve your content marketing program in unexpected ways.

1. Aim for more creative, less standardized process

Adobe’s State of Create 2016 survey confirms that 73% of workers today feel increasing pressure to be productive versus being creative at work. Of course, there are always deadlines to meet, but if your team members don’t have space to think, experience diversity of thought, or have the ability to engage in new experiences, their creativity will suffer”.

6 Ways to Energize Your Content Marketing Team (and Your Content)

Content Marketing Institute

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