‘Facebook expands branded content program, will mark posts as ‘paid’’ – Marketing Land
Tamar Weinberg says, “For nearly a year, Facebook has been giving verified Facebook page owners — typically brands, publishers or influencers — the ability to run branded content, normally inclusive of text, photos, videos, Instant Articles, links and Live videos that feature a brand, third-party product or sponsor in some capacity.
Now Facebook is opening these endorsements to even more pages. Facebook has simultaneously updated its branded content policy and enforcement guidelines, while also making more clear when a post is part of the branded content program.
Branded content for more Pages
Until now, only verified Pages and Profiles could share branded content on Facebook. Now, however, this capability will be more widely available to other pages that are not verified.
To be given permission to run branded campaigns, a Page owner simply needs to contact Facebook via this application to get access to the tool that makes branded content possible. Also, Facebook will automate the rollout of the branded content tool to other pages that Facebook predicts would be good candidates who can likely use it. Those given this access will get a notification and have a branded content tool in the post composer which will resemble a handshake icon”.
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