Latest News
‘7 Questions to Ask When Brainstorming Content Ideas for Marketing’ – Small Business Trends
Loren Baker says, “One of the requirements for a sustainable content marketing campaign is the aptitude for generating topic ideas. It may sound easy, but at some point, you’ll realize that this can be harder than producing the content itself — whether it’s a blog post, podcast or any form of visual content. Smart marketers capitalize on... [Read more]
‘5 Industries Getting the Most ROI From Digital Marketing’ – Entrepreneur
Lanre Onibalusi says, “In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real... [Read more]
‘Google makes it easier to search for programming languages answers’ – Search Engine Land
Christi Olson says, “Google announced they now let you search using sequences of two or three special characters, something many coders do when looking for programming help in search. So now you can go to Google and search for technical queries such as [== vs ===] and [+=]. Google gave the example, if you’re searching for the meaning of [c++17],... [Read more]
‘Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers’ – Marketing Land
Greg Sterling says, “A report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new reports from Fisku and Sensor Tower offer a slightly different and more nuanced picture of the app landscape in the US. Fisku said that in December and January, the cost of media to drive... [Read more]
‘Today’s “Puzzling” Consumer’ – Forrester
James McQuivey says, “This week I was chatting with a client, explaining how today’s consumer has more power than ever before: More information, more choices, more flexibility for exercising preferences, and most especially, less risk associated with changing their behaviors. It’s a theme people are already bought into — Forrester... [Read more]
‘Aren’t 301s, 302s, and Canonicals All Basically the Same?’ – MOZ
MOZ team says, “They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today’s Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated... [Read more]
’13 Most Important Roles Within a Marketing Division’ – Small Business Trends
YEC team says, “Building a team from the ground up is hopefully something you do just once during the lifespan of your business. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following question: “When you are building a marketing division, what are the most important roles to start with and why?” Most Important... [Read more]
‘Content Marketing Tips: How to Use Live Video to Build Your Brand’ – Entrepreneur
Salma Jafri says, “In this video, Entrepreneur Network partner Salma Jafri discusses how just how important live video is in 2017. Live video is a great to maintain a two-way conversation with your audience — something you simply can’t do when you’re reading a script — and major social networks are taking note. Snapchat... [Read more]
‘Identity Matters: How Content Strategists Build Trust and Loyalty’ – CMI
Melissa Eggleston says, “In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. The superstar’s wholesome image unraveled publicly as one mistress after another came forth. Soon his marriage was lost,... [Read more]
‘Using AMP? A known bug is probably screwing up your Google Analytics’ – Marketing Land
Danny Sullivan says, “If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics. Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper tracking in Google... [Read more]
‘How Video Is Changing the Game for Content Marketers’ – Business.com
Jeremiah Owyang says, “Content marketers need to pay attention to their video campaigns to maximize their online marketing efforts. A picture can tell a thousand words, and a video essentially consists of many pictures strung together. How many words is a video worth? It is enough to make video the most popular expression through which we share... [Read more]
‘From algorithms to advertising: 7 steps to introducing AI to marketing’ – Martech Today
Tomer Naveh says, “Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is now finding its way into everyday business. In advertising and marketing specifically, brands might not be completely overhauling their existing ad tech and martech stacks to make room... [Read more]
