Jeff Rajeck says, “In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand.

But what are ‘mobile moments’?  And what can brands do to be a part of them?

Engineering mobile moments

As part of a recent report about the customer journey in Asia-Pacific, Econsultancy asked nearly 1,000 marketers about their ability to insert their brands into ‘mobile moments’.

The results indicate that around half of respondents felt that they did, in fact, engineer these ‘mobile moments’ which showed their brand in a positive light. But what exactly does that mean?”.

Five essential mobile moments and how brands can take part in them


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