Latest News

Mobile marketing is seen as a fruitful way to reach out millions of consumers worldwide. It has helped barnds land their message direct to the target audiences. Marketers are in constant action to improve their mobile marketing to achieve better result. Forrester’s Thomas Husson advises marketers to constantly optimization mobile for unlocking... [Read more]

Most Internet marketers focus on Google’s PageRank with an assumption that it can bring them good ranking. In fact, PageRank is only one of the ways the search giant checks the authority of your web pages. Paul Haahr, a senior engineer at Google, says, “We have no one signal that we’ll say, ‘This is authority.’ We have a whole bunch... [Read more]

Content (rather than advertising) is recognized as the best way to use the Internet for marketing. But not just any content will do; providing quality content is the most important key to achieving marketing success. But there are other important factors in using content for marketing, too. Besides providing the right content, a business also needs... [Read more]

Snapchat has introeuced a new self-serve platform ‘Snapchat Ad Manager’ for its vertical video ads. According to Marketing Land, this tool will be made available from the next months and it will feature Snapchat’s all targeting options. Tim Peterson says, “Snapchat has been testing the self-serve ad-buying tool, called Snapchat... [Read more]

Econsultancy is going to host the ‘Customer Experience: Trends, Data and Best Practice’ webinar on Thursday, May 25, 2017. This webinar will offer an in-depth picture of latest trends, data and best practice within customer experience based on  Econsultancy’s research Implementing a Customer Experience Strategy Best Practice Guide. This... [Read more]

According to a report from AdvertisingAge, Bloomberg Media is going to launch ‘Trigr’ a new service will help marketers to  serve custom tailored content depending upon specific market conditions. This new service will appeal to marketers including the financial services and automotive advertisers. Derek Gatts, global head of technology... [Read more]

MOZ’s popular MozCon 2017 event will be held on July 17-19 at Seattle, WA. This three-day event will have expert sessions on SEO, brand development, CRO, the mobile landscape, analytics, customer experience, social and content marketing, and more. Key speakers of MozCon 2017 are Dawn Anderson, Matthew Barby, Rob Bucci, Stephanie Chang, Rand... [Read more]

It is very important for marketers to keep themselves abreast of the latest search engine trends and techniques. Proper SEO knowledge can help them take their business to new heights. MOZ’s Cyrus Shepard has shared 7 hacks for increased search engine rankings in this week’s Whiteboard Friday video. The MOZ team says, “You may find... [Read more]

Over the Internet, link building helps webmasters and marketers build a network which helps them expand their boundaries and make more sales. It is important to learn effective link building tactics for optimizing the web presence. CMI’s Mike Murray has shared more than 34 link-building tips, tools, and examples to help markets improve their SEO... [Read more]

Facebook has announced 8.03 billion in revenue for the first quarter of 2017. The company received 1.94 billion users per monthin this period and the company earned 7.86 billion in advertising revenue. Here are some more highlights from Facebook’s Q1 report: Facebook’s capital expenditures Q1 2017 were $1.27 billion Mobile advertising... [Read more]

MailChimp, a provider of marketing automation for e-commerce businesses, has announced the availability of free marketing automation features for all MailChimp users. According to MailChimp, these new set of features will enable marketers to send right messege at the right time and will help them improve thier marketing efforts. MailChimp team says,... [Read more]

The Internet is flourishing with trainings and classes to help people enhance their marketing skills. But it becomes difficult to decide on which one suits with our requirements. HubSpot has published a list of 32 free online marketing classes to master marketing skills. The listed classes deal with content marketing, email marketing, social media,... [Read more]