Improvements to Rights Manager Brings Good News for FB Video Creators
Xiaoyin Qu, Product Manager at Facebook has announced some importanct improvements to the Rights Manager.
These improvements enable Facebook video creators to control their video content on the social network. Now they can monitor, review and block their videos when it is published by someone without their permission, they can claim earnings,
Qu says, “We launched Rights Manager a year ago to help rights owners manage and protect their video content at scale. Since then we’ve listened to feedback from our partners as we’ve continued to improve the tool, and we’ve consistently heard that rights owners would like greater automation and control in Rights Manager. Today we’re announcing new automated rules for Rights Manager that will better support rights owners’ business objectives.
With Rights Manager, rights owners can find matches of their video content on Facebook; these matches are surfaced on a dashboard. Previously, the rights owner would review these matches in the dashboard to take action. To help make management more efficient for rights owners, we’re now enabling them to automate more of the process, and providing more options for what happens to matched content. This means that the rights owner can decide to set an action to happen automatically when a match of their content is found on Facebook, simplifying the process”.
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