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Sharpen Your Influencer Marketing Skills with These Steps
Influencer marketing, a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole, is effective according to 94% marketers (as reported by AdWeek). The site has also stated that for 78% marketers determining the ROI of influencer marketing will be a top challenge in 2017. Small Business Trends’ Gabrielle... [Read more]
4 Ways Improve Your Social Media Marketing
No marketer would avoid thinking about the social media networks while planning his next campaign. The power of social media is great and it can be explaoted without boundaries. Entrepreneur’s Daniel Wesley says, “Entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media’s... [Read more]
Entrepreneur’s Guide to Instagram Analytics: Metrics, Insights, Tools and Tips
Instagram currently has more than 700 million users and most of them are in the age group of 18-29. According to Pew Internet, 32% of teenagers consider Instagram to be the most important social network. These statistics are sufficient to consider Instagram as one of the channels to earn your marketing revenues. Entrepreneur.com has published a guide... [Read more]
Product Creation without Marketing Strategy = Failure #ad
If you are creating (or planning to create) a software package, training manual or training video, that can be a profitable undertaking. But only if you can sell it. Many developers know their technical stuff, but are a little unclear how to bring their product to market profitably. Marketing and sales are the lifeblood of any business. If you don’t... [Read more]
Three Ways Social Media Analytics Can Help You Measure Social Shopping Intent
Online commerce is taking leaps with the social media networking tools. Marketers have considered the social media rightly and are giving it ample importance to build their businesses. In online marketing, analytics plays the key role which incorporates the customer’s journey before making a purchase and even after the purchase. Marketing Land’s... [Read more]
Take Your Email Marketing to Next Level with Right Use of Data
Email marketing helps markters reach out wide range of customers online. They are quite concerned about sending the emails at the right time with right contents and so on. But at the same time marketers also need to consider to analyze and apply their findings in email campaigns. Marketing Land’s Eric Stahl has shared some useful insights on how... [Read more]
Google Adds New Filters to Its Mobile Image Search
Marheting Land has reported that Google has added new quick filters to its nobile image search. With these filters visitors can filter latest images, GIFs, clip art, colors and copyright usage. Barry Schwartz says, “Google Image Search has added a new filter option to the mobile version of image search. Right under the search box, it now gives... [Read more]
89% B2B Marketers Using Content Marketing
A recent Content Marketing Institute report has presented some useful findings from the Content Marketing domain. The study ‘B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America’ covers topics such as content marketing and distribution, content creation, goals & metrics, budgets and spending etc. The following... [Read more]
US Tech Market to Grow By 5% In 2017-2018, Says Forrester
According to a Forrester Research study, US tech market will grow by around 5% in 2017 and 2018. This forecast is based on: Steady US real economic growth will support moderate growth for US business and government spending BT spending continues to outpace traditional IT spending, but the two segments of tech spending will begin to converge Cloud’s... [Read more]
How to Maximize Your B2B Content Marketing Investments?
B2B content marketing is growing steadily and so does the investment in it. But still it need to be fueled for further growth. According to a Forrester Research study, 43% of marketers in North America and 69% of marketers in Europe create four or fewer content assets from a single cornerstone study. Based on this Forrester’s Daniel Klein has... [Read more]
Email Marketing: What Can Make Your Clients Respond?
Current average email open rate across different industries is 24%. With this email rules in the marketing domain. For email marketers it is a challenge to get quicker and more responses from their subscribers. To address this challenge, HubSpot’s Sophia Bernazzani has shared nine tips that can help marketers make people respond to their emails. Bernazzani... [Read more]
HubSpot’s Step-by-Step Guide to Use Facebook Live
Facebook’s Facebook Live video streaming service allows its users to broadcast from their mobile devices straight to their Facebook News Feed. Most Intenet marketers are using this service to connect with their customers in real time. Acording to Social Media Examiner, 16% of marketers used broadcasting it in 2016. HubSpot has published a step-by-step... [Read more]
