Video has become an irreplaceable part of the marketing initiatives. It captures consumers attention and drives them to make a decision in the sales cycle. Apart from the sales, the videos are quite powerful when it comes to promotion.

Small Business Trends’ Gabrielle Pickard-Whitehead has posted an article on ways to create great marketing videos. Gabrielle has shared ways like telling a story, creating a stimulating title for the videos, focusing more on the mission than on the product and makeing the videos mobile-friendly.

Addressing the call to action element, Gabrielle adds: “Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up to a newsletter, or visiting a website, so too should a marketing video. Ask yourself, what do you want viewers to do when they’ve watched the video and then encourage them to do so without being overtly salesy”.

Explore 25 Ways to Create Great Marketing Videos

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