comScore: Mobile Matures with Cross-Platform Era
Mobile is the current hot favorite platform for the web users and marketers. Digital media usage has prospered in the era of mobile devices. comScore’s annual Cross-Platform Future in Focus report has revealed some fact and prediction on the usage of media through various devices.
Andrew Lipsman, Senior Vice President, Marketing & Insights, comScore, says, “Content is crossing platforms more seamlessly than ever before, as viewers become more agnostic about how, when and where they view content. TV and digital media have already converged in many facets of the media landscape today, and the next five years will be shaped by how this convergence shakes out”.
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