Latest News

Matt McGee says, “Good morning from day one of SMX West 2017! We’re in San Jose, Calif., where the opening keynote conversation is set to begin at 9 a.m. PT. Jason Douglas, PM Director for Actions on Google, will be talking about Google Assistant with Search Engine Land’s Chris Sherman and Greg Sterling. Douglas will be talking about the... [Read more]

Kumail Hemani says, “Anyone who has invested time managing and growing a social media following knows that it can turn into a time vacuum. Open up Instagram and suddenly you find yourself scrolling through beautiful photos from your friend’s excursion to Iceland. Those ponies are so photogenic with their manes blowing in the icy wind! Logging... [Read more]

Ginny Marvin says, “A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content — after a stream of advertisers announced they were puling ad from Google’s ad networks — the internet giant’s chief business officer announced new brand safety controls. As Marketing... [Read more]

Alan Colville says, “More than ever, customers expect better experiences when interacting with businesses. Digital has changed the connection between people and business, transforming existing commercial models and creating disruption. Like wildfire, this disruption is sweeping through all sectors of business. New ways of thinking and working... [Read more]

Shannon Matthews says, “For many businesses and marketers, writing and publishing content on their own website—and guest articles and posts on others—is at the top of their priority lists. A major goal of producing great content is getting on the first page of Google search results. Unfortunately, with millions of search queries per minute,... [Read more]

Antony Maina says, “According to the latest report from research firm eMarketer, Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL) are continuing to consolidate their hold on digital advertising. The firm says that total digital spending will increase by 16 percent this year to $83 billion. Google’s U.S. revenue from digital ads is expected to... [Read more]

Kumail Hemani says, “We all know that social media is a great way to promote yourself and spread your business’ message across the web. For e-commerce stores, a few social shares can quickly snowball into unbelievable success. Unlike, brick and mortar stores, e-commerce has the benefit of being available 24/7. Whether your customers are shopping... [Read more]

Instamate Luxury Edition 2017 is coming to the end of its 7 day launch period, and after today, the investment will go from a one-time fee to a monthly fee. There’s never been an all-around social media tool that can can help any online marketer profit like this, and it does it without ever using paid ads. You will see a timer on the sales page.... [Read more]

Barry Levine says, “Adobe is gathering its clouds and making more. Today, the company unpacked a truckload of announcements at the Adobe Summit digital marketing conference, currently taking place in Las Vegas. In light of these announcements, it looks as if Adobe has decided that the real game is not just marketing or sales but customer experience,... [Read more]

Adam Dorfman says, “A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. What... [Read more]

Tim Peterson says, “LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website... [Read more]

Julia McCoy says, “Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much more focused on what those searching for information really want. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO.  Neil... [Read more]