Latest News

Content rules the web. The rise of social networks, blogging platforms and other micro blogging sites have fueled the growth of content curation and creation. Business.com writer Ross Simmonds has posted an article to guide marketers get themselves right in the content marketing domain. Ross says, “Content curation is very different from creation... [Read more]

When it comes to growing and marketing a product or service using social media, it is Facebook what marketers see as the first and the best option. Facebook is the choice of most startups and individual marketers who are intoonline business. In an Entrepreneur.com article, Wade Harman has shared the Facebook wisdom of Rohan Sheth, founder of Rohan... [Read more]

Keyword research plays a key role in getting a good search engine ranking. Right keywords help marketers secure good position in the search engines. According to MOZ writer Russ Jones, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills for SEO. Jones says,... [Read more]

Video plays an important role in today’s Internet marketing process. It is very important to create effective video to get desired results. Small Business Trends’ Gabrielle Pickard-Whitehead has shared some useful softwares are very useful in creating great animated videos. Gabrielle has also shared the following video marketing stats: 70%... [Read more]

In the marketing process proper filtering of crawl data can help marketers get some actionable insights. Data filtering helps them find page types, sections or subdomains that might be causing hurdles in getting a good SEO ranking. Search Engine Land’s Glenn Gabe has shared some useful ways marketers can filter the data for search engine... [Read more]

Econsultancy is going to host the ‘Email: Trends, Data and Best Practice’ webinar on Wednesday, May 31, 2017. This webinar looks at some of the key trends around email practices, including key insights and benchmarks from Econsultancy’s latest Email Census Survey 2017. The Econsultancy team says, “Our Webinar will explore the... [Read more]

Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures. This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on... [Read more]

An effective website homepage design leads marketers to convert visitors into customers. With newly launched web design tools it is very easy to craft a homepage but without proper insight no homepage can be designed well. According to Lindsay Kolowich, your homepage gets you an opportunity to make a great first impression on your customers which makes... [Read more]

Email marketers use breakup emails to provoke a response from a prospect who so not respond. This tactic helps email marketers generate more responses as compared to the traditional emails. According to Katharine Derum, senior sales manager at HubSpot, her team sees a 33% response rate to their breakup emails. HubSpot’s Michael Pici has shared... [Read more]

In email marketing, segmentation helps marketers serve right content to their subscribers at the right time. It leads the email campaigns toward higher success levels. Segementation is one of the easiest techniques marketers can adopt to launch automate email campaigns. AWeber’s Monica Montesa has shared some useful tips to use segmentation for... [Read more]

Content Marketing helps marketers pursuade consumers to make favorable decisions. With the availabilty of various tools, marketers can now reach out the customers with audio, video and graphics apart from the text content. It is very important to have right content marketing strategy for achieving online success. For example, knowing your customers... [Read more]

Shapchat is a great platform for the marketers who want to reach wider audiences. According to a recent research research, Snapchat gets nearly a 4x higher engagement rate compared to Instagram. Snapchat helps marketers supply valuable content to your audience and show them a different side of your business. HubSpot’s Sophia Bernazzani has posted... [Read more]