‘New RLSA Strategies for Search Marketers’ Webinar, May 25
Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics.
The webinar attendees will learn:
- How to develop and grow valuable remarketing audiences.
- How to use RLSAs to reach customers across devices.
- What display advertisers can teach you about retargeting in a search environment.
- Techniques to drive higher conversion rates with repeat customers.
Digital Marketing Depo team says, “Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy.
But like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your rich targeting strategies within search?
Join our paid search experts as they show you how to maximize the return on your search investments by incorporating RLSAs. They’ll provide tactical advice and best practices for targeted ad copy, audience targeting, bidding, and keyword strategies”.
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