Pinterest Introduces Autoplay Video Ads
Marketing Land has reported that Pinterest has started adding autoplay video ads to its users’ feeds and search results. These promoted soundless videos will start playing automatically.
The autoplay video ads are seen on the accounts of Adidas, L’Oreal, Toyota, Universal Pictures and Visa.
Tim Peterson says, “Since the video ads play automatically and are therefore more likely to get views, they will likely also cost less for advertisers, as has been the case with Twitter’s autoplay video ads since it relaxed its viewability standard. Pinterest will charge advertisers based on the number of impressions their ads receive. So if someone swipes past an ad within a second of it playing, the advertiser still has to pay, but if a person clicks on the ad to watch it with the sound on, the advertiser doesn’t have to pay any more. It’s the inverse of YouTube’s TrueView ads that are free when people skip past them but expensive when they actually watch”.
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