Google has announced the integration of Google Optimize with Adwords. This integration will help marketers to improve and personalize the landing pages their ads lead to.

Google Optimize provides marketers with an insight on which site experiences engage their customers and provides solutions to optimize websites and improve its performance.

Google AdWords team says, “The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.

It’s worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability.1

Suppose a hotel wants to improve its landing page for the keyword family friendly hotels. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, they’ve got a win. Then it’s easy to keep testing headlines and images that might also do well”.

Google Integrates Optimize and AdWords

You May Also Like These Topics...

How To Use Google Optimize [Guide]

Google Optimize website optimization tool helps website owners and marketers test different variations of website layouts and content. Tillison Consulting’s Tom Hughes has published a comprehensive guide on how to use Google Optimize. He says, “Google Optimize is an online testing tool that allows you to build and run essential tests for your website. By […]

Sharing is caring

Madsense Revamped: The better way to earn a living with Adsense #ad

If you are interested in improving your online marketing success, there’s a new product you may want to investigate. It was developed by a team led by Tom Yevsikov; it’s called Madsense Revamped. This is revised and enhanced version of a product they created nearly 3 years ago. In the interim, they have added many […]

Sharing is caring

How to get the most out of Google AdWords #ad

Some new marketers may not be aware of the power of Google AdWords, Google’s pay per click service for marketers. For many years, marketers have used AdWords to place ads in the Google search results and on websites that have signed up with Google to display these ads. Depending on a number of factors, these […]

Sharing is caring

Three ways to optimize your AdWords account

Google AdWords has been with Internet entrepreneurs for a long time now. Still there are a lot of things we can learn and implement to enhance the AdWords performance for your business. Search Engine Land’s Pauline Jakober has shared three techniques to optimize your AdWords account. Jakober says, “If you’re a PPC pro, it’s also […]

Sharing is caring
Sharing is caring