52% Marketers to Increase Investment in Social Video Advertisement
According to an Animoto study (reported by eMarketer), in next 12 months 50% of marketers plan to increase their investment in social video advertisement on Instagram. 52% of them plan to increase their investment in Twitter video ads.
- 67% of US marketers run video ads on Facebook
- 51% of marketers run video ads on YouTube
- 25% of surveyed marketers are spending on video for Twitter and Instagram
- 83% of marketers were confident in Facebook videos for driving purchases.
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