According to an Animoto study (reported by eMarketer), in next 12 months 50% of marketers plan to increase their investment in social video advertisement on Instagram. 52% of them plan to increase their investment in Twitter video ads.

More findings

  • 67% of US marketers run video ads on Facebook
  • 51% of marketers run video ads on YouTube
  • 25% of surveyed marketers are spending on video for Twitter and Instagram
  • 83% of marketers were confident in Facebook videos for driving purchases.

More Spending on Social Video Ads Is Planned


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