With Facebook, Instagram, Snapchat and Pinterest getting tons of daily users, marketers get an unique opportunity to reach out a great mass in multiple ways. In using these channels, customer data analysis plays a significant role.

Entrepreneur writer Alfred Lua has shared seven tips to help marketers get better social media marketing results.

Lua says, “Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise.

Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well.

The key is social media analytics and reporting.

Set benchmarks for your performance

Benchmarks can be aspirational, earned, traditional and competitive

One thing we’ll often ask ourselves — just today even — when looking through our social media stats is this:

So … is that good?

We’re always on the hunt for answers here, and one of our latest tactics has made analyzing our social media updates a million times faster and smarter — not to mention saved us an hour a day on our social media processes“.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

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