Latest News

Through Posts, Google has brought a new way to help marketers share relevant, fresh content with people searching for products and services. By rightly using the Google Posts, marketers can enhance their content marketing efforts and gain a fair share for their marketing. Search Engine Land columnist Joy Hawkins has shared twelve tips to improve chances... [Read more]

Kissmetrics is hosting a webinar on ‘7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights’ on Thursday, July 20 at 10.00 am PT. The webinar will reveal techniques to help marketers improve their conversion rate and revenue. Webinar speakers Ruben Ugarte, Founder, Practico Analytics Thue Madsen, Marketing... [Read more]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated... [Read more]

Marketo is hosting a webinar on ‘How Sales & Marketing Can Drive More Pipeline Together’ on Tuesday, July 18 at 11.00 am PT. The webinar will help participants to learn the lead generation tactics. Webinar speakers Jessica Green – Sr. Director of Sales, Marketo Brian Glover – Principal Product Marketing Manager, Marketo Marketo... [Read more]

Google has announced that now onward the company does not permit the placement of Google ads on pages that are loaded as a pop-up or pop-under. The company also doesn’t permit Google ads on any site that contains or triggers pop-unders. John Brown, Head of Publisher Policy Communications, Google, says, “At Google, we value users, advertisers... [Read more]

Email is one of the successful techniques for persuading people to take an action. According to a DMA survey, 66% people make a purchase as a result of an email received from a brand. AWeber’s Julia Nitschke has shared ten tips to write sales email that can convert more prospects into customers and enhance the marketing impact. On not using ‘salsey’... [Read more]

Google has launched Blocks VR app for the HTC Vive and Oculus Rift. This app enables users to create beautiful, 3D objects in no time. Jason Toff, Group Product Manager at Google, says, “Blocks is simple enough for anyone to use, even those without any prior modeling experience. It’s designed to feel more like playing with children’s blocks... [Read more]

Membership sites are one the best ways to build a recurring income. People pay a monthly fee to be a member of your site. If you provide good content for your members, people will return month after month. Not only do you get the recurring income from their membership fees, you also get opportunities to present upgrades and other offers to them, adding... [Read more]

Small Business Trends’ Gabrielle Pickard-Whitehead has put together a list of affiliate programs that are performing well. Gabrielle says, “Affiliate marketing is a simple way for bloggers and website owners to make money out of their blog. Rather than having to develop their own products, affiliates only have to place promotions on their... [Read more]

Email marketing has survived as one of the most popular form of marketing and is still growing.  A right email sent at the right time definitely bring out desired results. Small Business Trends’ Itai Elizur has shared six cold email secrets that can help marketers make their email marketing efforts more rewarding. Elizur says, “Making your... [Read more]

Today micro-influencers form a huge segment of the brands trying to establish and expand themselves. Business.com writer Shane Barker has shared ten ways marketers can improve their branding efforts with micro-influencers. Barker says, “Micro-influencers are taking the marketing world by storm. That’s likely because they’re better... [Read more]

MOZ writer Brad Smith has published a case study showing how use of message match can improve conversion rates by 212%. Smith has shared a three step process for it. Smith says, “Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at... [Read more]