Latest News

Laura Forer says, “G’day, mate! If you’re doing business Down Under, you’ll want to check out this bonzer infographic by Vision6 and Litmus that illustrates some fair dinkum stats on how Australians use email. For instance, although Australia was once known as a land of outlaws, like Ned Kelly, today’s laws include strict... [Read more]

Ash Read says, “By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia to find out. We looked at some of our favorite examples of video marketing and... [Read more]

Dan Scalco says, “Today’s businesses are obsessed with conversions—and that means they should be obsessed with their customer service. But too many companies fail to make the connection between the way they treat their customers and customers’ willingness to purchase their products. In case you’re among the group who remains unconvinced,... [Read more]

Malinda Wilkinson says, “So… you are running an email campaign, and you’ve planned your schedule. That’s great! You’ve developed a campaign plan and you’ve segmented your list. Even better! But now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you... [Read more]

Marsha Hunt says, “All B2B marketers and business owners are on a constant search for ways to grow their company. One of the keys to success for any small company or startup is growth hacking. Growth hacking allows you to find the most effective marketing channels and take advantage of them to connect with your audience and scale your business.... [Read more]

Barry Levine says, “Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language, find patterns that can be applied to the future, digest all kinds of information and make reasoned decisions. One by one, B2B vendors are rolling out their AI chops — targeting platform... [Read more]

Liz Willits says, “Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on... [Read more]

John E Lincoln says, “Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know... [Read more]

Tim Peterson says, “Audience growth is no longer a problem for Twitter. That’s great, especially since Twitter has plenty of new problems. In the first quarter of 2017, Twitter’s overall revenue declined year over year for the first time ever, and its advertising revenue declined for the second straight quarter. That’s bad, right? Apparently... [Read more]

Marcia  says, “Customers’ concerns vary, sometimes dramatically, across regions and cultures. Because these variations present business opportunities, you might expect global companies’ buyer personas to reflect those variations. In fact, many organizations miss this opportunity, applying one set of personas everywhere. Even organizations... [Read more]

Patricio Robles says, “Amazon’s effort to take over the world continues unabated. This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon. The marketplace, which is said to have been in development... [Read more]

Sonia Simone says, “Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end... [Read more]