Today micro-influencers form a huge segment of the brands trying to establish and expand themselves. Business.com writer Shane Barker has shared ten ways marketers can improve their branding efforts with micro-influencers.

Barker says, “Micro-influencers are taking the marketing world by storm. That’s likely because they’re better than other influencers at engaging their audience. And higher engagement rates often result in increased conversions, which translates to higher ROI.

So you want to work with micro-influencers to improve your branding. Here are some tips to help put your brand in the spotlight through micro-influencers:

1. Activate multiple micro-influencers.

Since micro-influencers charge less for sponsored content, you can afford to activate an entire community of them. This way, your brand will get exposure to different groups of followers. This can raise brand awareness to establish your name in the industry.

This is how Spartan Race executes its influencer marketing campaigns. It works with a community of micro-influencers through Scoutsee. These influencers help drive sales to the store, with a conversion rate of 10.1 percent”.

10 Ways to Improve Your Branding With Micro-Influencers

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