Latest News
Merkle’s Q1 2017 Report Lists Paid Search Trends
Merkle, a performance marketing agency specializing in data-based marketing solutions, has reported 2017 paid search trends in its Digital Marketing Report for Q1. The following are the key stats: Spending on Google AdWords increased 21% YOY in Q1 2017 Tablet bids have declined Spending on Google Adwords phone increased by 21%. To discover more findings,... [Read more]
Improvements to Rights Manager Brings Good News for FB Video Creators
Xiaoyin Qu, Product Manager at Facebook has announced some importanct improvements to the Rights Manager. These improvements enable Facebook video creators to control their video content on the social network. Now they can monitor, review and block their videos when it is published by someone without their permission, they can claim earnings, Qu says,... [Read more]
Importance of Visual Content in your Content Marketing Strategy
Robert Katai of Content Marketing Institute has posted an article showing importance of visual content. Visual content enables the marketers to give an emotional touch to the marketing efforts. UX/UI designer, web designer, graphic designer, creative director, visual content creator and art director play vital role in the development fo the visual... [Read more]
How will you secure buy-in for expanding your content marketing program?
Marketing Land’s Rachel Lindteigen has shared some useful tips for expanding a content marketing program. The advice features the importance of understanding the budgetaly limites, setting a content markeitng goal and understanding the CM metrics. Lindteigen says, “While you understand the importance of content marketing and the potential... [Read more]
‘Facebook pixel’ now features action tracking and page data
‘Facebook Pixel’, a piece of code that enables Facebook advertisers to measure, optimize and build audiences for their ad campaigns, has received an upgrade. According to Faceboook, with the new update, ‘Facebook Pixel’ allows advertisers to measure the results of the ads and enhances the relevence of the ads. The Facebook... [Read more]
Intro Video Creator: Eye-catching beginnings #ad
Videos make good sales tools– if people watch them. Get them to watch for a few seconds, and they are more likely to watch the whole video. Jimmy Mancini has put together a tool that makes your videos stand out from the crowd, Intro Video Creator. This is Adobe Air software that creates Logo Stingers. It does this using your choice of 2D or 3D... [Read more]
‘Google Says Websites Shouldn’t Mark Republished Content for Index’ – Small Business Trends
Michael Guta says, “Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed. Google Noindex Advice Specifically, websites... [Read more]
‘Email’s Little Secret: 18 Words to Fly or Die By’ – MarketingProfs
Michael McCunney says, “Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don’t, die. By now you’ve heard all about the white-hot account-based marketing and account-based selling theories; but, astonishingly, there’s been a technological shift that’s being ignored, and it’s affecting... [Read more]
‘Taking Your Marketing Strategy to the Next Level Might Require a Consultant’ – Entrepreneur
Renzo Costarella says, “Though your marketing team has access to many tools and platforms, marketing has become so much more complex that it’s a challenge determining the best approach. How do you revamp your brand to take your company to the next level? It may make sense to partner with a marketing consultant who knows how to cut past... [Read more]
Best livecasting software for Facebook and YouTube #ad
Facebook and YouTube can bring you organic traffic with live-streamed videos. Cyril Gupta has just released new software, LiveCaster Elite, that lets you use any pre-recorded video and livecast it on Facebook or YouTube. LiveCaster Elite has a number of features that will make your life easier: ■ It supports scheduling of your livecasts. Cast your... [Read more]
‘Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains’ – Search Engine Land
Ginny Marvin says, “Advertisers have begun receiving claim notice emails related to a $22.5 million settlement in a class action suit against Google. The case, Google AdWords Litigation, Case No. 5:08-cv-03369-EJD, in the US District Court for the Northern District of California, stems from a 2008 claim that Google did not disclose that it placed... [Read more]
‘What is the value of a ‘Like?’’ – Marketing Land
Brad O’Brien says, “I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes... [Read more]
