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Marketing is all about learning new techniques and trying them out. In the quest to keep the content marketers updated, CMI’s Michelle Linn has answered 10 most common content marketing questions. The questions cover various segments of the content marketing domain. Answering the question, Why are companies using content marketing? What are... [Read more]

HubSpot’s Meg Prater has compiled a list of nine brands that have grown without a traditional marketing budget. He has also shared some lessons from these companies. Talking about one such company – Zara, Prater says, “Zara’s first retail fashion store opened in 1975 and, as of 2016, it boasted 2000 stores in 77 countries. They’ve... [Read more]

HubSpot is hosting the ‘Developing an Inbound Email Strategy’ training on Monday, September 25 at 8:30 am – 12:00 pm EDT. This training will cover inbound email strategies such as email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. HubSpot team says, “An effective inbound... [Read more]

Econsultancy has announced the Mobile UX (User Experience) & Marketing Training. This  training offers research-based, practical best practices to help marketers make the most of mobile marketing opportunity. The Econsultancy team says, “Our 1-day course will give you lots of best practice guidance to help you develop new (and improve existing)... [Read more]

Effective copywriting leads to successful content marketing. When it comes to selling a product or a service, it is a copy that a prospect refers to first. Copyblogger’s Brian Clark has published an article sharing some great examples of copywriting and tips to write such content. Clark says, “If you’ve studied copywriting, you know the... [Read more]

In the world of online marketing, customer reviews are given importance. Reviews are not always genuine. Many a times negative reviews are posted to hurt the competitors. In such situations, marketers get into trouble. MOZ writer Miriam Ellis has published a guide on fighting the review spam. On spotting review spam, Ellis says, “Here are some... [Read more]

It is very important to keep yourself abreast of the latest trends and techniques in the SEO domain. You can beat the competition and win the right search spot with the concurrent knowledge. MOZ’ Brian Childs has shared a six-step plan to measure the impact of your SEO efforts. Childs says, “Well-defined goals are at the heart of any good digital... [Read more]

Content comes into various forms such as text, video, audio and images. To create content that is attractive and meaningful, there are a host of tools available online. Business.com writer Zac Johnson has shared a note on three useful tools that marketers can use to create great content. Johnson says, “There are plenty of tools out there to help... [Read more]

MarketingProfs is hosting a webinar on ‘Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes’ on Thursday, July 20 at 12.00 pm ET. The webinar participants will learn how to use Google Analytics at an advanced level, to manage marketing tags and more. Webinar speakers Andy Crestodina Kerry O’Shea Gorgone MarketingProfs... [Read more]

Social media marketing is a must for today’s businesses. With newly launching apps and other services it is also important to regularly keep your social media marketing strategies evaluated. Entrepreneur guest writer Nathan Chan has published a seven-point checklist to help you evaluate your social media marketing. Chan says, “hen you’re... [Read more]

Astroblu LTD, headed by Fachrul Stream, is releasing a large collection of video clips especially designed to benefit online marketers. They are calling this new collection Gigavid. What’s included in This all-new Packages? As the name implies, this is a large collection of a wide variety of clips suitable for including in videos you create. In... [Read more]

Content marketing requires continuous improvement. With newer strategies and ideas one can strategize an unbeatable content marketing plan. Entrepreneur contributor Gautam Raj Anand has shared a six-step plan to prepare an effective content marketing strategy. Gautam says, “Let’s look at how you can develop or better evolve, that ‘Killer’... [Read more]