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Facebook’s 2 billion user base presents a great advertising opportunity for the brands and marketers. Also Facebook ads can suit all marketers as the ads  are available for any budget and can be purchased in a variety of ways. It means that Facebook ads are pocket friendly. Now the challenge is to utilize this unique opportunity. Entrepreneur... [Read more]

More and more brands have started using chatbots for marketing their products and services over the social media. The chatbots help them increase customer engagement. Murray Newlands of Entrepreneur has shared four examples of brands useing chatbots for markeitng. On how bots are used for brand awareness, Newlands says, “For brand awareness, game... [Read more]

Webinars help marketers get traffic and convert prospects into customers. Recently Entrepreneur writer R. L. Adams shared a 12-step plan to plan and host a successful webinar. Now, Entrepreneur’s VIP contributor Dustin Mathews has shared four steps to creating an ultimate webinar. Mathews has focused his tips on traffic, registration, building... [Read more]

Kissmetrics is hosting a webinar on ‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ on Thursday, July 13 at 10.00 am PT. The webinar will reveal proven social media advertising strategies to get more page views. Webinar speakers Larry Kim, Founder of WordStream and CEO at Mobile Monkey Thue Madsen, Marketing... [Read more]

Entrepreneur and Comcast Business are hosting a webinar on ‘How to build a customer experience-led business’ on Wednesday, August 16 at 12.00 pm CDT. The webinar participants will how to give customers experiences that are personal, engaging and consistent across every platform. Entrepreneur team says, “We’ll outline simple things... [Read more]

HubSpot has released an ebook titled How to Deliver Data-Driven Web Design to Clients. The book teaches how to develop web design based on data. David Boroi says, “As a part of implementing continuous improvement cycles within an optimization program, agencies must leverage data to make informed decisions around website development efforts.... [Read more]

According to an infographic published by Litmus, the average attention span for reading email has increased by 7% in last six years. In 2011, reading an average email took 10.4 seconds and in 2016 the timeframe reached 11.1 seconds. Chad S. White says, “Historically, longer engagement with mobile emails wasn’t necessarily a good thing. That’s... [Read more]

One of the difficult tasks an online marketer faces is how to manage all the online accounts used for engaging potential customers. It’s not just your own website that has to have content managed, but you also have social media sites that pull in visitors to your site and its offers. There can easily be hours of work to update all your accounts... [Read more]

The Instagram Stories has acquired more than 250 million users. On the other hand SnapChat offers a less competitive space for brands to stand out with customers. HubSpot’s Sophia Bernazzani has published a comparison between Instagram or Snapchat Stories. And it is a must see for the marketers. Bernazzani says, “Be honest: Do you spend... [Read more]

The web is after video today and apart from video pictures matter. And when it comes to pictures  – it is all about Pinterest. Econsultancy’s Nikki Gilliland has shared examples of six brands who have explored great Pinterest strategies for their marketing needs. Gilliland says, “Last month Pinterest was valued at $12.3bn, and it’s... [Read more]

Quality reviews matter because most people online try to find out opinions of others before making a purchase. And when it comes to having an ecommerce store, good reviews are extremely important. Econsultancy writer Andy Favell has published an article dealing with techniques to get quality reviews. Favell says, “As noted in my previous article,... [Read more]

Altimeter Group’s digital analyst Brian Solis has published The Conservation Prism 5.0 infographic featuring the 2017 social media landscape. This infographic covers the expansion of the social media in messaging, blogs, social commerce, social bookmarking, video, content networking and more. Solis says, “The Conversation Prism is a visual... [Read more]