Latest News

Jono Alderson says, “Websites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers. Even seemingly simple sites are often... [Read more]

Ginny Marvin says, “Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016. In Q4, mobile ad revenues drove 53 percent... [Read more]

Kimberly De Silva says, “You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video... [Read more]

Ayaz Nanji says, “Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson. The report was based on data from a survey of 350 salespeople who work for companies in a wide range of B2B and B2C industries; 59% have annual quota goals of... [Read more]

Sean Zinsmeister says, “Most marketing (and sales) teams have seemingly simple goals: identify your best customers, target prospects who look like them, facilitate a positive buying experience, and bring these prospects into your customer community. The challenge with this is that companies are faced with an onslaught of data, making it impossible... [Read more]

Ginny Marvin says, “Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online that violates the policy. Today’s updates come on the heels of announcements last month that Google would launch more brand safety controls to placate advertisers that stopped some advertising... [Read more]

Michele Linn says, “Are you feeling in a rut with your marketing? Or are you looking to be energized? I turn to these quotes – from inside and outside our industry – when I need an injection of inspiration. I share this compilation to help you think differently about your content, focus on doing less, prioritize the important, and give yourself... [Read more]

Murray Newlands says, “Chatbots have taken the marketing world by storm. They are offering A.I.-powered technology to companies, allowing them to provide more advanced customer care while monetizing their marketing efforts by pushing deals and promotions on demand. Unlike popular belief, creating a chatbot does not have to be a hard task that... [Read more]

Parker Davis says, “A lot of online marketers to figure out how to convert leads into buys. This is where a lot of marketers get stuck. Their mind keeps going back to the same thing; we need more traffic! If we need to increase sales, we think of it as a traffic problem. But a lack of traffic is rarely the problem. You can throw $20 into a Facebook... [Read more]

Lesya Liu says, “Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities. Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who... [Read more]

Jason Abbruzzese says, “Google is fighting fake news with its biggest tool: Search. Google announced on Tuesday that it’s tweaking its search engine to scuttle misleading or false content, a major move for the company and the world considering Google’s dominance in search. The changes will include alterations to the search engine’s... [Read more]

Joe Kuchta says, “We’re taught to share at a young age. Kids who hoard their favorite toys are typically reprimanded and told to be less selfish. “Plays well with others” is an encouraging sign on a report card. Sadly, this cooperative spirit fell by the wayside when we created marketing agencies. People suddenly became overprotective of... [Read more]