Latest News
Improving Your Marketing Measurement Efforts
Marketing measurement, a systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, helps organizations and marketers achieve their marketing goals by maintaining quality in customer experience. Recently Forrester’s Tina Moffett and Jim Nail conducted a “Fix Your Measurement... [Read more]
Forrester’s ‘Digital Transformation Forum 2017’, May 9-10
Forrester’s ‘Digital Transformation Forum 2017’ will be held in Chicago on May 9-10. In this event, Martin Gill, Julie Ask and Rob Koplowitz will make presentations on Digital Transformation as an enterprise-wide initiative, Forrester’s framework for developing the next generation of human/machine interactions and other topics. Stephen... [Read more]
Growing Your Personalized Marketing Efforts: 7 Case Studies
Customization plays key role in reaching out today’s customers which leads to the growth of personlized marketing. There are some organizations which have excelled in the arena of personlized marketing. They are Target, Vidyard, Coca Cola, Amazon, Spotify, Iberia Airlines, and Twiddy. All of them have their unique strategies which have lead them... [Read more]
3-Step Process to Get a 40% Email Response Rate
Email marketing is ruling when it comes to the most effective ways to market online. But achieving good email open rate and response rate remains a big challenge for the marketers. HubSpot’s Dailius R. Wilson has shared a three-step proess which can help marketers achieve 40% email response rate. Wilson says, “In sales, there is something... [Read more]
HubSpot’s List of 58 Best Marketing Tools to Build Your Strategy in 2017
HubSpot’s Bethany Cartwright has enlisted 58 best marketing tools to build the marketing strategy in 2017. This list includes elements such as marketing automation, deal closing, content creation, using video for marketing, content distribution and brand awareness. Catwright has cited various examples to offer in-depth understanding og the tools... [Read more]
Copyblogger Opens ‘Copyblogger Certified Content Marketers’ Program
Copyblogger is inviting applications for Copyblogger Certified Content Marketers’ program. This program starts with a four-week online certificate course conducted by Copyblogger’s Sonia Simon and Brian Clark. This course teaches how to think about content strategy at a professional level. Simon says, “The program also includes membership... [Read more]
Reaching out to ‘Buy Online, Pick Up in Store’ Shoppers
Entrepreneur contributor Aaron Agius has published an article on how to reach the ‘buy online, pick up in store’ shoppers. He has described the benefits of the ‘buy online, pick up in store’ model in the e-commerce. Agius says, “For consumers, the option to pick up their orders at a local store is incredibly convenient,... [Read more]
Website Builder’s Infographic Reveals 104 Mobile Marketing Facts
Website Builder has published an infographic that reveals 104 Mobile Marketing facts. Mobile Marketing is an in-thing now which is seen as one of the widest ways to reach out to consumers. This infographic features facts about mobile marketing, desktop vs. mobile comparisons, niches that work best, mobile marketing techniques, mobile usage, user friendliness,... [Read more]
Apple Cutting Down App Store Affiliate Commissions
Small Business Trends has reported that Apple is cutting App Store affiliate commissions May 1 onward. The new commission will be 2.5% instead of 7%. According to David Williams, Apple informed abou tthe commission change by sending an email to its affiliates. Read more abou the commisio change. Apple Affiliate Program [Read more]
Forrester: Alphabet’s Earnings Emphasize A Skewed Value On Monopolies
Forrester’s Shar VanBoskirk has posted an article presenting the details of Alphabet’s Q1 2017 earnings. The article focuses on Google’s largest revenue drivers — adwords and programmatic ads, status of the search volumes over a period of time and Amazon’s competition with Google. VanBoskirk adds, “I don’t... [Read more]
HubSpot Releases 9 Link Building Email Outreach Templates
HubSpot has released 9 link building email outreach templates. Along with the templates, Sophia Bernazzani has also mentioned some rules on link building outreach. Bernazzani says, “There are right and wrong ways to go about improving your site’s SEO, and inbound link building — when done correctly — is generally regarded as... [Read more]
How Google makes improvements to its search algorithm (Google Video)
Google has released a video showing how the company makes improvements to its search algorithm. In 2017, Google ran 130,336 search quality tests. Google Search team says, “We work with external Search quality raters to measure the quality of search results on an ongoing basis. Raters assess how well a website gives people who click on it what... [Read more]
