Snap introduces Snap Publisher
Snap has launched Snap Publisher tool to help advertisers create ads for the Snapchat platform. The new tools features basic ad templates which can then be customized with company logos, pictures and videos.
Writing about the Snap Publisher, TechChrunch‘s Josh Constine says, “Snap needs to attract more spend from advertisers after it disappointed Wall Street in its first earnings report last month where it revealed $149.6 million in revenue compared to the $158 million expectations. Losses also mounted to $2.2 billion in Q1, up from $104 million a year earlier, which looked bad even without the $2 billion in stock compensation it paid out”.
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