Latest News

It is very important for you to attract people’s attention toward the quality piece of content your have published. Social sharing is one of the best ways to do that. Marketing Land columnist Blaise Lucey has shared 25 ways to get people to take notice of your content. Lucey says, “With content, it’s possible to get traffic without spending... [Read more]

The Telegraph, eMarketer and Marketing Week have reported the news of Facebook launching paid news subscription product. According to Telegraph reporters, Facebook will introduce the new feature in October 2017. Campbell Brown, Facebook’s head of news partnerships, said: “One of the things we heard in our initial meetings from many newspapers... [Read more]

Email open rates and response rates vary from marketer to marketer. It all depends on how hard you have worked to understand the psyche of your subscribers before planning your email marketing campaigns. HubSpot’s Lindsay Kolowich has shared fifteen email marketing campaigns that have performed well. Kolowich says, “Exceptional email marketing... [Read more]

Marketo is hosting a webinar on ‘Acquire more clients with marketing automation’ on Friday, July 21 at 10.00 am PT. Marketo team says, “For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation... [Read more]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated... [Read more]

Utility marketing is refers to a brand’s interaction with consumers at the moment of a non-commercial need, addresses their need, becomes a part of their life, and remains with them for when they’re ultimately ready to make a purchase. This marketing domain provides the marketers with an opportunity to stay connected with the consumers and then... [Read more]

Online reviews play a vital role in the online marketing and promotions. Many research works suggest that most online customers trust online reviews. Entrepreneur writer Dan Scalco has published an article sharing six ways to use online reviews in marketing. Scalco says, “While reviews are (almost always) inherently helpful for improving sales,... [Read more]

Stone Temple has published a research that states that videos are ranked differently in Google search and on YouTube. According to Eric Enge, Google optimizes for the best combination of user experience/satisfaction and revenue on each of its platforms. Enge says, “Google’s goal is to deliver a result that causes you to get what you are looking... [Read more]

For good SEO ranking, backlinks are important for webmasters. By effectively working on JavaScript, webmasters can keep a clean backlink profile. Search Engine Land’s Kyla Becker has published an article indicating how Google treats JavaScript. Becker has also answered five questions related to JavaScript. Becker says, “Most SEMs are aware... [Read more]

Merkle has released the Q2 2017 Digital Marketing Report. The report states that Google’s paid search spend grew by 23%  in the quarter. More findings Google search spending growth accelerated to 23% year-over-year Facebook budgets grew faster than the online ad industry as a whole Google Shopping and PLA format accounted for 51% of Google... [Read more]

Digital Marketing Depo is hosting a webinar on ‘Organizing for Martech: Re-examining modern marketing structure’ on Tuesday, August 15 at 1.00 pm EDT. This webinar will help marketers learn how to break down traditional marketing silos through re-organization.. The webinar attendees will also learn: Scott Brinker, Conference Chair, MarTech,... [Read more]

HubSpot has published an infographic covering ideal video length for various social platforms. According to the HubSpot data, marketers should create: 30 second videos for Instagram 45 second videos for Twitter 1 minute videos for Facebook, and 2 minute videos for YouTube. Clifford Chi says, “Video marketers know we lack patience. So they’re... [Read more]