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An effective website homepage design leads marketers to convert visitors into customers. With newly launched web design tools it is very easy to craft a homepage but without proper insight no homepage can be designed well. According to Lindsay Kolowich, your homepage gets you an opportunity to make a great first impression on your customers which makes... [Read more]

Email marketers use breakup emails to provoke a response from a prospect who so not respond. This tactic helps email marketers generate more responses as compared to the traditional emails. According to Katharine Derum, senior sales manager at HubSpot, her team sees a 33% response rate to their breakup emails. HubSpot’s Michael Pici has shared... [Read more]

In email marketing, segmentation helps marketers serve right content to their subscribers at the right time. It leads the email campaigns toward higher success levels. Segementation is one of the easiest techniques marketers can adopt to launch automate email campaigns. AWeber’s Monica Montesa has shared some useful tips to use segmentation for... [Read more]

Content Marketing helps marketers pursuade consumers to make favorable decisions. With the availabilty of various tools, marketers can now reach out the customers with audio, video and graphics apart from the text content. It is very important to have right content marketing strategy for achieving online success. For example, knowing your customers... [Read more]

Shapchat is a great platform for the marketers who want to reach wider audiences. According to a recent research research, Snapchat gets nearly a 4x higher engagement rate compared to Instagram. Snapchat helps marketers supply valuable content to your audience and show them a different side of your business. HubSpot’s Sophia Bernazzani has posted... [Read more]

Mobile marketing is seen as a fruitful way to reach out millions of consumers worldwide. It has helped barnds land their message direct to the target audiences. Marketers are in constant action to improve their mobile marketing to achieve better result. Forrester’s Thomas Husson advises marketers to constantly optimization mobile for unlocking... [Read more]

Most Internet marketers focus on Google’s PageRank with an assumption that it can bring them good ranking. In fact, PageRank is only one of the ways the search giant checks the authority of your web pages. Paul Haahr, a senior engineer at Google, says, “We have no one signal that we’ll say, ‘This is authority.’ We have a whole bunch... [Read more]

Content (rather than advertising) is recognized as the best way to use the Internet for marketing. But not just any content will do; providing quality content is the most important key to achieving marketing success. But there are other important factors in using content for marketing, too. Besides providing the right content, a business also needs... [Read more]

Snapchat has introeuced a new self-serve platform ‘Snapchat Ad Manager’ for its vertical video ads. According to Marketing Land, this tool will be made available from the next months and it will feature Snapchat’s all targeting options. Tim Peterson says, “Snapchat has been testing the self-serve ad-buying tool, called Snapchat... [Read more]

Econsultancy is going to host the ‘Customer Experience: Trends, Data and Best Practice’ webinar on Thursday, May 25, 2017. This webinar will offer an in-depth picture of latest trends, data and best practice within customer experience based on  Econsultancy’s research Implementing a Customer Experience Strategy Best Practice Guide. This... [Read more]

According to a report from AdvertisingAge, Bloomberg Media is going to launch ‘Trigr’ a new service will help marketers to  serve custom tailored content depending upon specific market conditions. This new service will appeal to marketers including the financial services and automotive advertisers. Derek Gatts, global head of technology... [Read more]

MOZ’s popular MozCon 2017 event will be held on July 17-19 at Seattle, WA. This three-day event will have expert sessions on SEO, brand development, CRO, the mobile landscape, analytics, customer experience, social and content marketing, and more. Key speakers of MozCon 2017 are Dawn Anderson, Matthew Barby, Rob Bucci, Stephanie Chang, Rand... [Read more]