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Marketing automation helps you deliver personalized messages to customers and enables you to stay in touch with them. MOZ’s Angela Petteys has published a guide to marketing automation in which she has covered the basics of automation, benefits of marketing automation and more. Covering the benefits of marketing automation, Petteys says, “By... [Read more]

Quality content plays an important role in making your blogs successful. Also on social networks, content helps you achieve quicker success. Copyblogger’s Stefanie Flaxman has shared a four-step process to help marketers expand their content ideas. Flaxman says, “If you produce one piece of content a week, the installments below will give... [Read more]

Sales process effectiveness can be achieved through right strategies, technologies, and enablers companies leverage to improve sales performance. Sales training, marketing and sales alignment also play an important role in the sales process. HubSpot’s Aja Frost has shared a three-stage process to achieve sales process effectiveness. On opp to... [Read more]

Video is everywhere now. In content marketing, video is the most used tactic and on social media too, video rules. HubSpot’s Sophia Bernazzani has shared twenty ideas for marketers to start using video in the marketing process. On using user-generated videos, Bernazzani says, “Marketers are great storytellers, but customers can sometimes... [Read more]

Econsultancy is hosting a webinar on ‘State of Marketing Automation in Australia & New Zealand’ on Wednesday, July 26 at 8.30 pm PT. The webinar will highlight results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report. Webinar speakers Jeff Rajeck, Research Analyst APAC, Econsultancy Nick... [Read more]

Marketing domain is flourished with new trends which set new challenges for the marketers and also bring greater opportunities. Entrepreneur’s VIP contributor Jonathan Long has published an article highlighting three current marketing trends. Jonathan says, “You will never know if something is going to work for your business unless you test,... [Read more]

With a lot of social contacts and followers you can prosper quickly. But to gain the initial base on a social network like Instagram is a challenge. To help marketers overcome this challenge, HubSpot has published a guide to get first 1000 followers on Instagram. This short guide is divided into 12 sections. On creating and optimizing your profile,... [Read more]

With right data you can marke correct marketing decisions and help your organization grow along with your marketing success. Business.com writer Jasmine Morgan has shared seven tips to help marketers enhance their marketing with the use of data. Morgan says, “Let’s explore the seven most common techniques in predictive analysis with associated... [Read more]

Writing a blog post for any audience is a challenge, especially when it is to be created for a specific audience. For example B2B content. To help B2B marketers, Econsultancy’s Ben Davis has shared 10-step process that can help them write excellent B2B blog posts. On picking up a right topic, Davis says, “If you are short of ideas and there... [Read more]

If you are doing online marketing, you are surely aware by now that video is one of the best tools a marketer has available. Almost every successful site uses videos to sell their products. But it’s not cheap to produce a quality video, at least the way it’s normally done. That’s why Lucas Adamski produced Foovly. It is a collection... [Read more]

With the continuous improvement in marketing technologies and launch of new social networks, marketers are at the position where they can decide their own marketing budgets for advertising and promotions. Entrepreneur’s Tony Tie has shared a list of nine low-budget marketing strategies that any marketer can afford. Tony says, “ere’s... [Read more]

As marketers we are required to try and implement various SEO strategies to get listed in the front search engine results. In a rush, we might make some mistakes as well when it comes to implementing SEO tasks. Entrepreneur guest writer Chirag Kulkarni has listed six SEO strategies that are harmful to an online business. Chirag says, “It’s... [Read more]