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Marketers know that for best sales, you don’t offer a single product. Instead, you build a “Sales funnel”. You invite people’s interest by offering a free product of value to your selected target audience in return for their willingness to learn about your other products that you have for sale. You don’t make any money... [Read more]

Content Marketing Institute is hosting a webinar on ‘Why Content Marketers Need to be Their Own SEOs’ on Wednesday, July 26 at 10.00 Am EDT. In this webinar experts will share latest SEO trends and how content marketers can utilize those strategies to improve their marketing. Webinar speakers Lucasz Zelezny, Head of Organic Acquisition,... [Read more]

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing... [Read more]

Various types of content plays a pivotal role in optimizing your websites. One such great piece of such content is featured snippets. MOZ’s Nick Van Huis has published a case study on optimizing sites for featured snippets with Q&A content. Huis says, “Ranking near the top of the SERPs for short-tail keywords in competitive business... [Read more]

Update: Online Marketers give Video Builder a massive ‘thumbs up’ #ad In the hours since VideoBuilder went on sale yesterday, internet marketers around the world have invested in (i.e., bought) over 10,000 copies. That is almost unprecedented for first day sales. This new software has filled a need that a large number of experienced marketers... [Read more]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin on searcher task accomplishment as the most powerful ranking factor. MOZ team says, “Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling... [Read more]

Content Marketing Institute is hosting a webinar on ‘How to Create Killer Webinar Content’ on Wednesday, August 23 at 2.00 pm EDT. In this webinar attendees will learn how to create and use content to make their webinars successful. Webinar speakers Mark Bornstein, VP of Content Marketing, ON24 Peter Loibl, VP of Sales, Content Marketing... [Read more]

To drive better social media revenue you need to improve your social engagement first. With regular posting and by sharing useful content you can do that. Entrepreneur contributor AJ Agrawal has shared five tactics that can help you improve social media engagement. Agrawal says, “What’s the best way to growth hack social engagement? There’s... [Read more]

Social media presence is mandatory for all brands to connect with their prospects and clients. If optimized well, marketers can generate ROI for their organization with the social media. Entrepreneur contributor Rachel Perlmutter has shared five tactics to generate more ROI from your social media marketing efforts. Perlmutter says, “According... [Read more]

Digital Marketing Depo is hosting a webinar on ‘Best Practices for Building an On-Demand Content Strategy’ on Thursday, August 17 at 2.00 pm EDT. This webinar will help marketers learn an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Webinar Speaker Mark Bornstein, Vice President,... [Read more]

Animated “explainer” videos that introduce a new product have become a way of life for many marketing introductions, but there has always been a drawback. It was not commercially practical for a small to medium business to make the movement of the on-screen avatar character’s lips to the words being spoken. Disney has the budget for... [Read more]

Amazon has launched Amazon Spark within the Amazon app. Here’s how Amazon describes it: Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas... [Read more]