Content marketing is evolving fast and so the content marketing techniques. Topic clusters is a technique that focuses on topics to form an SEO strategy.

The HubSpot team has published a video on topic clusters.

HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility. Learn more about the future of content strategy”.