Amazon has launched Amazon Spark within the Amazon app.

Here’s how Amazon describes it:

Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like.

Spark asks the first time visitors to select interests with which Amazon creates a feed of personalized content from other Amazon customers with similar interests as the customer.

Amazon Spark

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