In SEO, keyword research plays an important role. With right keywords you can reach the targeted consumer base through search engines.

MOZ’s Britney Muller has published an article sharing five keyword research techniques.

Muller says, “You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of.

BUT, you’re not leveraging keyword research to your advantage!

The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions they’re asking still blows my mind!

Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level”.

The Lazy Writer’s Guide to 30-Minute Keyword Research

Sharing is caring