Here’s HubSpot’s guide to solution selling
In Solution selling, instead of only promoting an existing product, marketers focus on the customer’s problems and addresses the issue with appropriate offerings.
HubSpot’s Aja Frost has published a guide to solution selling.
Frost says, “Solution selling is ideal for industries with highly customized products and/or packages. For example, a company who offers a cloud storage platform along with maintenance and security services will probably create a unique bundle for each of its customers. The salesperson will figure out how much data her prospect needs to store, how many devices he’ll be accessing his files on, what kind of extra features and support he’ll need, and so forth”.
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