Latest News

Content marketing helps you explore new boundaries in your domain. The dynamism of the content is required to make it suitable to all your consumers. Marketing Land columnist Megan Hannay has shared four tips to personalize content for the local users. Hannay says, “As I pointed out in my last column on local launches, scaling content while retaining... [Read more]

In a recent Facebook News Feed update, the company has announced strict action against ‘cloaking’, a technique a used to circumvent Facebook’s review processes and show content to people that violates Facebook ad policies. Facebook’s Rob Leathern & Bobbie Chang says “Since cloaking exists across many of today’s digital... [Read more]

Google has introduces account-level content exclusions for its display network campaigns. This change affects forums, error pages, photo-sharing pages etc. The Google AdWords team says, “We’re working to simplify the available site category options for Display Network campaigns. In order to streamline the AdWords interface and improve serving,... [Read more]

An effective email sign up form is your gateway for the subscribers that plays an important role. A well-designed form can help you get more subscribers. Econsultancy writer Nikki Gilliland has shared eight examples of effective email sign up forms. Gilliland says, “According to research, 57% of email subscribers spend anywhere between 10-60mins... [Read more]

Influencers are a part of several marketers and brands marketing policies nowadays. HubSpot columnist Ryan Bonnici has published an article on an experiment that helped HubSpot drive social media engagement using influencers. Bonnici says, “Social media algorithms are designed to serve audiences up the most relevant, interesting content possible... [Read more]

MOZ writer Kerry Jones has shared eleven lessons from failed link building campaigns. Jones says, “In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims... [Read more]

There are plenty of reasons that cause shopping-cart abandonment. It is a common problem faced by most ecommerce businesses. Econsultancy columnist Greg Randall has published an article providing five solutions to the shopping-cart abandonment problem. Randall says, “What can be done to dramatically reduce shopping cart bailouts? Solution #1... [Read more]

Today is the kick-off for the Membership Site Success Summit Claim your spot now so you don’t miss a thing. If you, like many other entrepreneurs, want to build a recurring revenue stream in your business, you’ll want to clear your calendar for this conference. Grab your free ticket here: Membership Site Success Summit. The summit host, Liam... [Read more]

Econsultancy’s Jeff Rajeck is publishing a series of articles focused marketing analytics. Previously he has posted about Descriptive Analytics, Diagnostic Analytics and Predictive Analytics. He has published the fourth article on Prescriptive Analytics. Rajeck says, “Paradoxically, understanding the complex area of prescriptive analytics... [Read more]

General Data Protection Regulation (GDPR) comes into effect on May 25, 2018 for marketers in the EU. Econsultancy’s Ben Davis has published an article detailing the GDPR information. Davis says, “When the GDPR comes into effect on 25 May 2018, marketers in the EU (or serving people in the EU) will need to be better aware of the privacy... [Read more]

Social media plays a pivotal role in marketing today. It is very important to observe what people are expressing on social media about various brands and that might include yours too. Business.com columnist Paige Leidig has shared five ways you can maximize your marketing with social listening. Leidig says, “Social media is the gift that keeps... [Read more]

Social media plays an important role in empowering our marketing efforts and Twitter is no exception. Twitter helps marketers reach out a targeted mass and also search engines rank effective tweets. Entrepreneur writer Josh Steimle has shared seven tips to craft great tweets. Steimle says, “Have you ever tried to tell a whole story in 140 characters... [Read more]