Latest News

Blogging is a way to reach a lot of people online and promote products and services. What a successful blog needs is the right content that relates to the blog visitors. MOZ’s Rand Fishkin has posted a video on how to maximize your blog’s reach with right topics. MOZ team says, “With the ubiquity of blogs, one of the questions we hear... [Read more]

An effective ad copy helps marketers make most out of their investment in the advertising. In the world of Internet, ad copy plays a vital role to persuade people to take action. Search Engine Land columnist Mona Elesseily has shred five tips to improve ad copy and boost conversions. Elesseily has focused on reducing buyer anxiety, reducing buyer... [Read more]

Digital Marketing Depo is hosting a webinar on ‘How to Grow Customer Lifetime Value with People-Based Search Marketing’ on Thursday, June 15 at 1.00 pm EDT. This webinar will help marketers discover how to maximize Google Customer Match scale and performance. The webinar attendees will also learn: What “People-Based Search Marketing”... [Read more]

Marketing measurement is mainly focused on the revenue achieved through various channels and the evaluation of the performance of those channels. According to Google’s Matt Lawson, marketers need to change their measurement policies to achieve success in the mobile-first world. Lawson has mentioned three mindset shifts: Customer vs. Clicks Business... [Read more]

In both cases (house flipping and site flipping), you buy something, make improvements and sell it quickly for more than your costs. But that’s where the similarity ends. Look at this analysis. How to flip a house: • Find a house selling at a discount (you’re looking for a bargain price, a house worth more than the asking price) • Make... [Read more]

Today, social media marketing and advertising play an important role in product and service branding. Facebook’s advertising solutions allow businesses to promote custom ads for a specific audience. Facebook ads appear in your target audience’s News Feed or right column of Facebook. Facebook advertising can help marketers increase social following... [Read more]

According to recent reports, Instagram is becoming a vital marketing tools for the Internet marketers. More and more influencers are using this network and planning to utilize even more in near future. Entrepreneur recently published a Guide to Instagram Analytics sharing useful insights and ways to use various analytical tools. HubSpot’s  Amanda... [Read more]

Kissmetrics is hosting a webinar on ‘Sell More Churn Less: Learn the power of analytics-based customer engagement’ on Thursday, May 25 at 10.00 am PT. This webinar will help marketers explore current customer engagement ecosystem and provide some best practices for eCommerce and SaaS business. The Kissmetrics team says, “You will... [Read more]

According to a Campaign Monitor report, use of video in email marketing can boost open rates by 19%, boost click-through rates by 65% and reduce unsubscribes by 26%. Video is also seen as a time saving tools that gets viral quickly and gets better results. HubSpot’s y Kimbe MacMaster has shared three ways video can be integrated in emails for... [Read more]

LinkedIn is one of the choices of most marketers when it comes to social media marketing. The company empowers online marketing through its sponsored content, sponsored InMail, dynamic ads, display ads and text ads advertising services. If you know how to utilize the right channel for better marketing success you can win the LinkedIn game. Entrepreneur Network... [Read more]

Quality content and right SEO strategy is a blend for online success. An effective search engine optimization strategy helps you reach masses with your content and inspire readers to become clients. Search Engine Land columnist Jim Yu has posted a comprehensive article on the current SEO and content shifts marketers need to consider for achieving success... [Read more]

Google has launched ‘Google Lens’, an Artificial Intelligence powered visual search service that will allow its users to search with images. In a way Google has launched a new way where you can search the Internet through your smartphone camera. Google Lens will be paired with Google Assistant and Google Photos. Explaining how Google Lens... [Read more]