4 content personalization tips for locals users
Content marketing helps you explore new boundaries in your domain. The dynamism of the content is required to make it suitable to all your consumers.
Marketing Land columnist Megan Hannay has shared four tips to personalize content for the local users.
Hannay says, “As I pointed out in my last column on local launches, scaling content while retaining personalization is a pesky problem for many brands, from small startups to national franchises (and sports leagues, too, apparently). While a single system creates consistency of branding and experience, it can also result in a disconnect, especially among more passionate users who thrive on customization. But some brands have found a way to retain a local touch.
First, create templates that encourage customization
Templates can be a great gift to local content creators, allowing brand owners to streamline structure while giving local team members the power of customization. But I think templates have earned a bad rep, as they’re too often used as an opportunity to copy/paste and forget”.
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