Latest News
62% Companies use Testimonials for Customer Marketing
HubSpot has published an infographic created by Digital Marketing Philippines. The infographic titled ‘Top 8 B2B Customer Marketing Trends to watch out for in 2017’ features 2017 customer marketing statistics. Here are some findings: 53% B2B buyers rely on peer recommendations before making a purchasing decision 42% of companies hold customer... [Read more]
19 Content Promotion Tools to Use in 2017
Content becomes the king once it reaches the people. Right channels are required to flow the content in the right directions. Sujan Patel has shared 19 content promotion tools that can help you spread your content across. Sujan says, “I produce a lot of content. Not for the fun of it (although I genuinely do enjoy most of it), but because I want... [Read more]
Are you converting enough of your prospects into sales? #ad
If people don’t respond to your offer, whether online or in person, you don’t make a sale. And you don’t earn any money. Ultimate Sales Conversion Guide 2017 was prepared by Liam Austin and his team at Entrepreneurs HQ to address this critical issue. After surveying their 150,000+ audience, Entrepreneurs HQ wasn’t surprised to... [Read more]
How to Manage a Bing Remarketing Program
Remarketing is re-contacting the prospects who have already shown interest in your products or services. In remarketing, marketers specialize and customize their search ads to target those prospects. Usually, Google, AdRoll and Criteo are the major platforms which are considered for remarketing. Michelle Cruz of Search Engine Land has shared tips for... [Read more]
B2B Companies should Think SEO – Differently
SEO is important for all. For Business-to-business companies, SEO plays the role in getting a good web rank to promotion of their products and services. In his recent article Search Engine Land columnist Garrett Mehrguth has shared advice for the B2B companies on how to treat SEO. Mehrguth says, “If your B2B SEO strategy is based around ranking... [Read more]
Research: Saturday is the Best Day to Send B2B Emails
Entrepreneur has published an infographic designed by Propeller. It shares email marketing tactics focusing on the best days to send various emails. Here are some of the findings: Saturdays and Mondays are the best days to send B2B emails 10.00 am is the best time to send emails Emails sent at 12.00 am get most clicks. Explore more findings from the... [Read more]
‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ Webinar, June 6
Digital Marketing Depo is hosting a webinar on ‘Mobile Marketing vs. In-Store Sales: What’s the Correlation?’ on Tuesday, June 6 at 1.00 pm EDT. This webinar will teach strategies to maximize mobile consumer experience and multi-channel content optimization tactics. Digital Marketing Depo team says, “With more than half of internet... [Read more]
Facebook Publishes ‘Principles for Publishers’ for Improving Integrity of News Feed
In its drive to provide meaningful and relevant content in the News Feed, Facebook has published ”Principles for Publishers’ guiding publishers to publish content that can improve the integrity of news feed. In a Facebook announcement, company’s News Feed VP Adam Mosseri states that people need meaningful and informative stories in... [Read more]
‘7 Real-World Tips for Better Social Engagement’ Webinar, May 23
Digital Marketing Depo is hosting a webinar on 7 Real-World Tips for Better Social Engagement on Tuesday, May 23 at 1.00 pm EDT. This webinar will help marketers discover ways to use social media right and improve their business. The webinar attendees will learn: How to create a customer-first mindset. Strategies to improve social response time. Tactics... [Read more]
Get More Subscribers with Landing Page Optimization
Email marketing is vital for the growth of any organization or a brand. According to Campaign Monitor, email marketing continues to be one of the top performing tactics in marketers technology stacks. The post-subscription experience plays an important role in email marketing. AWeber’s Monica Montesa emphasizes on optimizing the landing page... [Read more]
Research: Marketers should Embrace Revenue Driven Metrics
Forrester has published a new report ‘Collaborate With Finance To Prove Marketing’s Business Value‘ outlining current state of the marketing and finance relationship. In her blog post, Tina Moffett advises marketers to become financially savvy. Muffett says, “Marketers must be held to a rigorous performance standard,... [Read more]
Google’s Big Announcement in Google I/O
Google’s annual developer conference gets people’s attention to find out what the company has to offer. This year also Google made several product and services announcements during Google I/O. Google Lens, Google for jobs, Google.ai, Android O, Standalone VR headsets are some of this year’s key announcements. HubSpot’s Amanda... [Read more]
