Latest News

Google has announced the integration of Google Optimize with Adwords. This integration will help marketers to improve and personalize the landing pages their ads lead to. Google Optimize provides marketers with an insight on which site experiences engage their customers and provides solutions to optimize websites and improve its performance. Google... [Read more]

According to a recent Google report, 70% advertisers said that YouTube bumper ads helped them increase their brand awareness. It means that creating creative bumper ads can help marketers to gain better momentum on YouTube. Econsultancy’s Nikki Gilliland has shared useful tips on creating effective bumper ads. Gilliland says, “Instead of... [Read more]

More and more marketers are turning to content marketing. According to a Content Marketing Institute research, 62% North American B2B marketers say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. According to the CMI report, 85% marketers stated that content... [Read more]

Tag Sprawl is “unchecked growth of unique, user-contributed tags resulting in a large amount of near-duplicate pages and unnecessary crawl space”. The fake pages created around popular keywords is an example of tag sprawl. Almost all Internet marketers are facing the Tag Sprawl problem. To solve it MOZ writer Russ Jones has presented some... [Read more]

MOZ has announced the finalized MozCon 2017 agenda. MozCon 2017 will be held on July 17-19 at Seattle, WA. According to the agenda, the event is packed with expert sessions on link building, data-driven design, copywriting, content marketing, SEO and more. MOZ is also going to offer pre-MozCon SEO workshops on Sunday, July 16. The MOZ team says,... [Read more]

The social media is growing with the power of user-generated content. Internet marketers too can soar high by rightly capturing and utilizing this content. HubSpot’s Pierre de Braux has shared some useful tips on leveraging user-generated content in marketing. Pierre says, “Different types of media can be utilized to improve your organization’s... [Read more]

Comcast Business is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 1.00 pm EDT. This webinar attendees will learn what is the he importance of a customer relationship management (CRM) system for your business and more. Webinar speakers Gene Marks, Owner, Marks Group PC Norman Guadagno, SVP of Marketing... [Read more]

According to an Edison Researh findings, 23% of social media users over 12 years use Snapchat. This social network has more users than Twitter/Pinterest/Linkedin. Looking at these statistics, it is very wise for any Internet marketer to utilize the power of Snapchat for marketing. Entrepreneur contributor Tony Tie has shared five tips that can help... [Read more]

Thomas Witek saw the growing popularity of Instagram and realized that it could be a big contributor to business succes. After all, 1 out of every 2 people under the age of 35 are on Instagram. That’s a huge market, even if you ignore all the thousands of people who are over 35. Witek began experimenting to see how to best take advantage of the... [Read more]

Digital Marketing Depo is hosting a webinar on ‘How to Grow Customer Revenue with People-Based Search Marketing’ on Thursday, June 15 at 1.00 pm EDT. This webinar attendees will learn what “People-Based Search Marketing” is and why it’s so powerful; and ways to maximize Google Customer Match scale and performance. Webinar speakers Katherine... [Read more]

Internet marketers have to be innovative in the times of newly launched platforms and services. The domain of marketing has seen several shifts during the last decade. In the times of social media marketing and inbound marketing, marketers need to keep themselves abreast of what is happening around. Pratik Dholakiya has shared four marketing tactics... [Read more]

According to an eMarketer report, 65% of executives worldwide are implementing personalized marketing strategies and 62% are investing time in product innovation. More findings 63% of executives worldwide are working on online product/information services 52% are trying to offer superior customer experience 50% of the executives are working on mobile... [Read more]