Effective copywriting skills can help you achieve better success in your content marketing efforts.

HubSpot columnist Meghan Keaney Anderson has shared six characteristics of a great copy to offer an insight into a great copy creation.

Anderson says, “It’s easy to recognize good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out.

6 Good Copywriting Examples From Real Brands

1) It tilts your perspective.

Sometimes, all a message needs to break through is a slight shift in angle. We’ve grown so accustomed to blocking out marketing messages, we don’t even see them anymore. One of the most powerful things a copywriter can do is break down a reader’s guard with an unexpected approach. Every story has a myriad of angles — your job as a copywriter is to find the one that resonates”.

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

HubSpot


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