Latest News

CMI is hosting the Content Marketing World Conference and Expo at Cleveland, Ohio USA, on September 5-8, 2017. Key speakers of the event are Linda Boff, Joseph Gordon-Levitt and Casey Neistat. The CMI team says, “Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing... [Read more]

IBM in collaboration India Retailer is hosting a webinar on ‘Making personalization real – anytime, anywhere’ on Tuesday, August 29. The IBM team says, “The future of retail is all about humanizing the shopping experience by creating real time conversations with your customers. As a marketer in the Retail & e-tail industry... [Read more]

Content amplification helps marketers use paid, owned, and earned media to promote and distribute content. It helps marketers expand their reach. CMI’s Arnie Kuenn has shared four ways to amplify your content. Kuenn says, “Content amplification is not a one-off task. It’s an in-depth practice that requires a lot of work to get right. Amplification... [Read more]

comScore has released ‘The 2017 U.S. Mobile App Report’ which reveals that mobile apps account for 57 percent of all digital media usage. The comScore team says, “Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption,... [Read more]

Augmented Reality can be a game changer in the domain of marketing. With new devices marketer have started adopting the tech into their efforts to reach out more and more customers and influence them. Search Engine Land columnist Brian Smith has shared some updates on how AR is making an impact in marketing. Smith says, “It’s encouraging to... [Read more]

Digital Marketing Depot has released a new report titled “The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics”. Here is how the DMD team describes the report: When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital... [Read more]

Providing a unique customer experience (CX) is on the priority list of all the brands and marketers. Right strategies can help you deliver a great CX. Marketing Land columnist Jim Disco has shared three steps to help you improve customer experience. Jim says, “Recent research from Forrester provides a potential answer. Last year, the analyst firm... [Read more]

MarketingExperiments is hosting a webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years.... [Read more]

Copyblogger is opening the ‘Digital Commerce Academy’ doors on August 28, 2017. The academy teaches how to build a profitable and stable digital business. Sonia Simone says, “If you’d like the benefits of a digital business (freedom, flexibility, lack of pants) but you need some reality-based advice on how to make it happen, Digital... [Read more]

The MOZ team has published a video featuring Rand Fishkin who shares some tips to find out if a page is marked “low quality” in Google. MOZ team says, “What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine... [Read more]

Email marketing is present in almost all the marketer’s routine. An effective email marketing campaigns assures great ROI. AWeber’s Julia Nitschke has shared email writing tips from five marketing experts. Nitschke says, “You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you... [Read more]

Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will... [Read more]