Micro-influencers: Are They a Part of Your Marketing Strategy?
Micro-influencer concept of marketing is quite popular among social media. In Micro-influencer programs, brands target individuals with smaller social media followings on to promote products with authentic, visual posts instead of sponsored ads.
What Is a Micro-Influencer?
HubSpot states: “Micro-influencers are social media users unlike typical celebrities, experts, or public figures. They’re individuals who work or specialize in a particular vertical and frequently share social media content about their interests. Unlike traditional “influencers,” micro-influencers have a more modest number of followers — typically in the thousands or tens of thousands — but they boast hyper-engaged audiences”.
According to Markerly, micro-influencers have better engagement rates, have more targeted audiences, and they are more affordable.
Econsultancy columnist Nikki Gilliland has share tips on finding and reaching micro-influencers.
Gilliland says, “How can brands ensure that the micro-influencers they use retain credibility and reach a highly engaged audience?
First and foremost, it helps to use the social media channel in question to research and discover people who are already highly engaged with the brand or aligned with the industry in some way.
This can be done by looking through the people who follow your brand. Even better, reaching out to an existing follower if they clearly use or have posted content relating to the brand or product in the past”.
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